Sourcing suggestions from travel influencers
immediate future organised two Twitrips. Chosen influencers were encouraged to reach out to their Twitter communities to ask for budget advice and suggestions of activities to do. Insights gathered created stories linked to quirky low cost activity suggestions for bmibaby destinations. Together the influencer activity and insights created branded content and inspired UGC.
A constant focus on strong relationships
Strong relationships were created with over 70 influencers across travel and consumer disciplines. All conversations strengthened bmibaby’s position as a low cost carrier and promoted the theme of budget holidays. In total the targeted relationship-building activity generated a reach in excess of 4 million in 4 months.
On Twitter, immediate future grew the followers count by 55%. Activity in this period generated a RT increase of 880% since early 2009.