What has social media ever done for B2B?
150 senior B2B marketers share the bottom-line benefits of social
Getting into the detail, this survey report evaluates marketers’ confidence in measuring social. From pipeline and lead generation through to social selling and revenues, we look at the gamut of social media results that have a bottom-line impact on business.
58% of marketers say their ability to measure social media activity is between average and poor
Nine in 10 senior level marketers do not have social lead generation targets in place
67% of B2B brands expect their ability to measure will improve over the next two years, once they can overcome the barriers of lack of technology and time
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