Real-time social engagement

Are brands adapting to real-time social engagement?

Benchmark your brand’s approach to real-time social engagement. Based on a survey of blue-chip brands, the report uncovers insight on planning, process, skills and technologies required to get the best from real-time customer engagement.

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Download this resource and you’ll discover that:

  • 75% of brands manage social media in-house. But with 50% not dedicated solely to the role, find out what companies find most challenging

  • When it comes to raising the bar; 62% of brands believe monitoring trends, news and conversation is best practice. Yet over half find gathering the data a challenge. Uncover the reasons why.

  • Creative skills in community managers are considered essential by 75% of brands. But customer service skills are not quite so high. Benchmark your skills and capability requirements against other blue-chip brands


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