Social Media and the real world

Extend reach, increase purchase and fill your pipeline

Nine out of ten people in the UK have a mobile handset. But how do they use them to connect the real world around them to social media? And how can brands harness this opportunity?

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Looking specifically at how, what and why live experiences might work with social media (Live Brand social), immediate future partnered with Electrify to ask the question of 1,000 people across the UK. In the report you will discover that:

  • Live Brand Social delivers ROI as  53% will go on to make a purchase  and 54% will look for further information online and 46% will nip in-store to find out more

  • Live events increase advocacy. 33% will write a positive review and 54% will recommend the brand to a friend

  • Live events provoke a motivation for posting, tweeting, snapping pictures, creating video and uploading user generated content.

  • Dream insights for any brand planning to extract the value from experiential and extend the reach of brand messages.


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