The social journey to ROI
A look at social media behaviours across the customer journey for the travel industry
How are travellers interacting with social media and how can travel brands use this to deliver ROI?
By analysing over 1 million social conversations over the course of a year, we uncovered vital insights for travel brands who want to optimise their social marketing to influence purchasing decisions and increase return on investment.
How customers behave in social at different stages of the customer purchase journey and how you can tweak the dials on your marketing spend to assist their purchase decision
The pronounced impact Experience and Post Purchase has on the start of the customer purchase journey and what this means for social marketers
The seasonal behavioural triggers in social and how travel brands can use these triggers when making an annual content plan