The social journey to ROI

A look at social media behaviours across the customer journey for the travel industry

How are travellers interacting with social media and how can travel brands use this to deliver ROI?

By analysing over 1 million social conversations over the course of a year, we uncovered vital insights for travel brands who want to optimise their social marketing to influence purchasing decisions and increase return on investment.

Download our Social Journey to ROI report to find out:

  • How customers behave in social at different stages of the customer purchase journey and how you can tweak the dials on your marketing spend to assist their purchase decision

  • The pronounced impact Experience and Post Purchase has on the start of the customer purchase journey and what this means for social marketers

  • The seasonal behavioural triggers in social and how travel brands can use these triggers when making an annual content plan

We collect the details you submit on this form, so we can send the odd (occasional, not weird) email about new reports, services and events. Please check out our privacy notice for the lowdown on how you're protected.

* These fields are required.

You can change your mind at any time. Click unsubscribe in the footer of any email  or contact us at

Interested in benchmarking your own social media performance?   Give us a call