gaming Immediate Future

New TikTok Guide Targets Creative Gaming Marketers

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.

Ready players? Snapchat just launched its own gaming service Snap Games

Snapchat has just launched its very own gaming service, Snap Games, which lets users play real-time, multiplayer games while texting and talking with friends. The announcement came at Snap’s first Partner Summit in LA, where it described the company’s new approach to standing out from competitors like Instagram. Key announcements…

Twitch gaming Final

Psst! Would you like to join a team of select brands – Old Spice, Pokemon and the BBC among others — who have led growth in a form of digital marketing gaining traction? The online gaming industry is rife with user-led content, with one of the biggest platforms making use…

Nostalgia Marketing Hits Different

Remember when everything felt way more simple? When your biggest worry was having your Tamagotchi die on you while you were at school, or if you’d recorded over your favorite song when making that mixtape? That warm, fuzzy feeling washing over you right now? That’s nostalgia working its magic –…

TikTok livestream features.

TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…

Social Media Design Trends: What’s Shaping the Digital Landscape

Social media is constantly evolving, and with it so do design trends that capture attention, engage users, and enhance brand identity. As we move through 2025, new aesthetics, technologies, and user behaviours are reshaping how brands and creators present themselves online. Whether you’re a marketer, designer, or content creator, staying…

Aesthetics: Retro Edition

Ah, the retro aesthetic. It’s like finding an old vinyl record in your attic – instantly nostalgic, undeniably cool, and somehow still relevant. In the world of social media design, retro aesthetics have made a triumphant comeback, and honestly, we’re here for it. Whether it’s the neon glow of the…

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act…

Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in! TikTok Messaging TikTok is upping its direct messaging game with new features like video…

90’s 90’s 90’s The Gen Obsession

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.

Defining Target Persona: The Key to Marketing Success

The concept of target personas is fundamental in today’s marketing landscape, but it’s more than just a buzzword. With 93% of companies exceeding lead and revenue goals through effective customer segmentation, it’s essential to understand your target personas. This blog delves into the steps you should take to define and…

Social snapshot – 06.03.24

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

Social Snapshot — 24.01.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights: LinkedIn Phases Out Lookalike Audiences LinkedIn is ceasing the use of Lookalike Audiences…

SOCIAL SNAPSHOT – 13.09.2023

Enter the world of Social Snapshot, your ultimate destination for staying informed about trending topics. Explore the latest social media updates and notable moments from the past week. Read all about it 📰👇 New Branded Content Library 🧰 LinkedIn has added a search feature for…

SOCIAL SNAPSHOT – 19.07.2023

Step into the captivating realm of Social Snapshot, your ultimate destination for staying in the know about all things trending. Immerse yourself in a whirlwind of cutting-edge updates, unravelling the finest moments from the past week. Brace yourself for an exhilarating plunge as we embark on this riveting journey together:…

Social snapshot – 14.06.2023

Keeping up with the constantly changing social media landscape is challenging. But don’t worry – we’ve got you covered. Check out the latest social media headlines below: Meta introduces ‘World Chat’ in Horizon Worlds VR Experience Meta’s rolling out world chat—a text-based way to communicate with other people, providing another…

That’s So Retro

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.

Social snapshot – 13.07.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…

Social Snapshot – 08.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot: Facebook is donating $3…

The inevitable rise of AR

59 million people used Snapchat’s AR tools during the recent Super Bowl in the United States, the platform reported this week. When you take into account that Snapchat has 92 million users in the US, that’s a whole lot of activity. At the top of the list…

It’s time to consider baby boomers in your social media strategy

As the daughter of two baby boomers, I’m the first to admit that I have had little faith in the digital capabilities of this demographic. I can’t count how many times I’ve pleaded with my parents that their iPad camera can, in fact, capture more than their forehead,…

Social snapshot 09.16.2020

Out of time to catch up on social media news? We’ve done the work for you with our Social Snapshot – collating the biggest news of the week: Oracle confirms Bytedance-TikTok partnership in US The big news this week is Oracle confirming it has secured a Bytedance-TikTok…

Episode 24: Building trust in innovations and the future of social with Neville Hobson

Ep 24: Building trust in innovations and the future of social with Neville Hobson In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social.

What You Need to Know About Social Live Stream

GlobalWebIndex has reported that 29% of total internet users have used a live streaming option on social media, and 13% have watched a live gaming stream. These figures alone tell us that live streaming is the new mode to watch – and that marketers…

Social Snapshot – 20.11.19

The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place! Snapchat looks to stay ahead…

VR Technology the new AR?

]Earlier this year, we discussed how the introduction of AR on platforms such as Snapchat and Instagram is a real game-changer. The interactivity levels skyrocketed and we saw a new way consumers engage with social media and create content. Fast forward to now, and Instagram has promoted its integration with…

Social Snapshot – 27.03.19

We’re here for you with a roundup of interesting updates and tips from the fast-moving world of social media. Read on to catch up… How can you drive more traffic from Instagram? https://po.st/6P3GJl Given you can’t include clickable links in posts, what are the best ways to get…

Social Snapshot – 20.03.19

Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time! Twitter to introduce a ‘subscribe to conversation’…

Are Facebook’s playable ads a winner?

Earlier this month, Facebook acknowledged the growing number of game developers who advertise and make money on the platform. The platform rolled out a couple new additions to its offering for game advertisers and, most notably, playable ads. It’s a genius solution for social media gamers to…

YouTube go for the cord-cutters with TV ads

Let’s talk about the video giant, YouTube. YouTube viewership is increasing on TV. Its apps for smart TV and gaming consoles are growing and growing among viewers who prefer to watch on the big-screen, instead of the little screen in their pockets. In the past, YouTube saw…

Snap inaugurate augmented reality m-commerce

Users love new, inspiring features on social media – that’s no secret! Remember earlier this year, when Snap debuted an in-app AR ecommerce experience for Nike’s Jordans? Well, it clearly wowed customers, because Snap has released a new feature that it’s calling “Shoppable AR”. What does it…

Latest Google feature brings mainstream social AR marketing one step closer

The latest news out of Google is that they’re opening up Maps so developers can create the next big mobile gaming phenomenon, in the mould of Pokémon Go. While initially this seems like great news solely for gaming, there’s no reason this shouldn’t get marketers excited too. The…

Facebook Launches #SheTalksGames Initiative

Off the back of International Women’s Day yesterday, we thought we’d keep the ball rolling by highlighting an interesting, and timeous, initiative by Facebook. The Women in Gaming website has been created by the social media giant to encourage collaboration, story-sharing and connection with women in the…

Snapchat says you won’t find its audience anywhere else

Following its shocking Q3 results (which I’m not going to talk about again, promise), Snap is still keen to prove its worth to brands with big budgets. This time, the company has commissioned app analytics tool, App Annie, to report on the amount of time Snapchat’s users spend…

How the new Facebook Live features are even better than you realise

It’s against best practice guidelines to start with a negative, but I’ve never been one for rules and taking lessons from the mistakes of others. Had I done so, then I would have found a tropical island to live and go fishing around, as an old man once advised me.

How much should your social advertising cost?

We presented at the B2B Summit recently, talking about paid social media. Interestingly, the question on everyone’s lips was; how much should social advertising cost? What are the benchmarks for investment and returns you can expect? Well, a Salesforce report (download) gives us some interesting paid social…

Gamification 101

“Let’s gamify this!” A sentence that can mean many great things and also nothing. After the rapid raise of Gamification a few years ago, it became a wide-used buzzword that some professionals dump into their proposals to make them sound more interesting. Very often, they mean ‘running a competition’ which…

Get the inside scoop on Twitter’s plans for 2016

A colleague and I recently had the pleasure of joining the fab team at Twitter HQ for their ‘Plan for 2016’ agency talk. It was an informative session, involving a large handful of top UK social media agencies revealing extensive insight into how 2015 played out, and upcoming plans and features for the platform in 2016 (follow all the highlights on Twitter via #planfor2016). immediate future usually…

Are you ready for VR?

Back in Q1, 2014, Mark Zuckerburg announced Facebook’s $2.5 billion acquisition of Oculus VR, signalling his intention to bring virtual reality into mainstream digital life. Two years on and Facebook have finally begun taking pre-orders for Oculus Rift. That’s right you can now place…

How can data interpretation fuel storytelling?

As a community manager I get to see the back and front end of a lot of audience platforms. Seeing the content that resonates on a community feed and then ‘popping the hood’ to see how the content actually measures up against other posts and types of interactions. Simply gaining…

Blast from the past – 5 popular social networks from the noughties

Do you remember the days before Instagram and Snapchat, when Facebook and Twitter were just getting started, and when social networking felt new? Since the turn of the millennium, there have been many big players within the social media industry, with millions of users and aspirations to match. Some have…

Banking with a social face

In the wake of the 2007 global financial crisis, many depositors have grown wary of over-sized banking behemoths taking high risks with their money, while corporate borrowers have been locked out from loans as those same lenders curbed their excesses and conformed with a plethora of new and complicated market…

How to target gamers – the easy way

YouTube has launched a new service designed specifically for gamers, YouTube Gaming, in a brazened attempt to compete with Twitch – a company that it lost out to Amazon in trying to buy last year – in the live streaming arena. While it may…

eSports – a new way to reach the 18-24 male audience?

It is often assumed that football is the key to targeting the 18-24 year male audience, but data speaks for itself – only 9.9% of the average audience for a Premier League game is in fact aged between the ages of 16 to 24 and male. However,…

You Won’t Believe This – Facebook Moves to Filter Out Clickbait

The rise of Clickbait headlines on social networks is a content marketing tactic that we’re all familiar with, and many of us now bored with. From Buzzfeed to Upworthy, Clickbait has garnered some content aggregate sites with unprecedented hit ratios in the last few years. However, Facebook has recently changed…

#LFW #BAFTAS and #BRITs2014 – A week of social media furore

Furore in the capital this week has been combined across several major awards and industry events. The Baftas, The Brit Awards and as you may have noticed on your Twitter trends or Pinterest boards; London Fashion week. Brands, labels and designers galore compete for their annual chance to set…

Social Media Law: 10 tweetable stats you should know!

Who doesn’t love a retweet? It’s quick and simple and it can save you the hassle of creating an update. But it’s worthwhile taking the time to think through a retweet because sometimes they can get you into a sticky situation… Help raise awareness about the risks when it comes…

Using Snapchat in your marketing strategy

Since its launch back in 2011 Snapchat has been particularly popular with the younger demographic, but is it now possible to integrate Snapchat into a brand’s marketing strategy? For those who are not familiar with the app, it allows users to take pictures or short videos and…

Why brands should embrace the interactive YouTube video

YouTube launched annotated videos in 2010; this function allows you to link to other videos within your own video. This lets you create highly engaging videos for fans. Producing an innovative and creative video campaign can result in millions of views and great brand awareness; however, despite being launched 3…

Your Weekly Social Media Snapshot

Surprising correlation between LinkedIn endorsements and recommendations It has been half a year since LinkedIn introduced their endorsement feature, allowing users to endorse their colleagues and business partners for their skills and expertise with great ease. A couple of weeks ago LinkedIn announced that since last September…

Surprising correlation between LinkedIn endorsements and recommendations

It has been half a year since LinkedIn introduced their Endorsement feature. It allows users to endorse their colleagues and business partners for their skills and expertise with great ease. No longer do you need to spend a long time carefully structuring your recommendation into a nice paragraph that describes …

Three things you need to know about Facebook’s graph search

The big announcement from Facebook has dropped and it is all about DISCOVERY. The new graph search tool enables users to discover people and content based on their association with others in their ‘social graph’. This latest development is undoubtedly a play to steal some of Google’s search thunder and create…

SOPA and PIPA – the web’s four letter words

You may notice that the internet is slightly quieter than you are used to tomorrow. This is due to numerous internet giants protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). Opponents to the bills state that if passed into…

Google Abuserank – should you* be scared?

You may have heard that Google has changed its search algorithm and with that change, instilled the word Abuserank forever into the minds of SEO experts. According to Google they were spurred into action by the story of Clarabelle Rodriguez and the shocking (and by shocking I…

Places places everywhere?

So it’s official. Facebook has moved into the location-sharing space in the UK. At the time of writing there are already 150 million Places users at this stage across Japan, UK and US. Everyone is probably familiar with what Facebook Places is, but just to recap. It’s…

Facebook credits – putting the virtue into virtual currency

A progressive US cancer charity has become the first organisation – so says Mashable – to accept Facebook Credits in place of a donation. The Stand Up 2 Cancer National Telethon, which was aired in the States on Friday night, gave viewers the chance…

We’re living in a virtual world

If you’re living in the UK like the team at immediate future, you’ll no doubt be enjoying a bit of classic British summertime – it’s August, and you need a coat, scarf and wellies to go anywhere. It’s frankly rubbish outside, so why not stay in and get everything you…

Search results for "gaming"

New TikTok Guide Targets Creative Gaming Marketers

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Ready players? Snapchat just launched its own gaming service Snap Games

Twitch gaming Final

Nostalgia Marketing Hits Different

TikTok livestream features.

Social Media Design Trends: What’s Shaping the Digital Landscape

Aesthetics: Retro Edition

Episode 80: Serious Social — No More Cookies

Social Snapshot — 14.08.2024

90’s 90’s 90’s The Gen Obsession

Defining Target Persona: The Key to Marketing Success

Social snapshot – 06.03.24

Social Snapshot — 24.01.2024

SOCIAL SNAPSHOT – 13.09.2023

SOCIAL SNAPSHOT – 19.07.2023

Social snapshot – 14.06.2023

That’s So Retro

Black Friday in a Cost-of-Living Crisis: Stats you need to know￼

Social snapshot – 13.07.2022

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Social Snapshot – 08.09.2021

The inevitable rise of AR

It’s time to consider baby boomers in your social media strategy

Social snapshot 09.16.2020

Episode 24: Building trust in innovations and the future of social with Neville Hobson

What You Need to Know About Social Live Stream

Social Snapshot – 20.11.19

VR Technology the new AR?

Social Snapshot – 27.03.19

Social Snapshot – 20.03.19

Are Facebook’s playable ads a winner?

YouTube go for the cord-cutters with TV ads

Snap inaugurate augmented reality m-commerce

Latest Google feature brings mainstream social AR marketing one step closer

Facebook Launches #SheTalksGames Initiative

Snapchat says you won’t find its audience anywhere else

How the new Facebook Live features are even better than you realise

How much should your social advertising cost?

Gamification 101

Get the inside scoop on Twitter’s plans for 2016

Are you ready for VR?

How can data interpretation fuel storytelling?

Blast from the past – 5 popular social networks from the noughties

Banking with a social face

How to target gamers – the easy way

eSports – a new way to reach the 18-24 male audience?

You Won’t Believe This – Facebook Moves to Filter Out Clickbait

#LFW #BAFTAS and #BRITs2014 – A week of social media furore

Social Media Law: 10 tweetable stats you should know!

Using Snapchat in your marketing strategy

Why brands should embrace the interactive YouTube video

Your Weekly Social Media Snapshot

Surprising correlation between LinkedIn endorsements and recommendations

Three things you need to know about Facebook’s graph search

SOPA and PIPA – the web’s four letter words

Google Abuserank – should you* be scared?

Places places everywhere?

Facebook credits – putting the virtue into virtual currency

We’re living in a virtual world

Black Friday in a Cost-of-Living Crisis: Stats you need to know