youtube Immediate Future

YouTube isn’t just for vlogs

Let’s be honest, when B2B marketers talk about channels, YouTube often doesn’t get the attention it deserves. It’s typically seen as a brand awareness play, useful for visibility, but not necessarily for targeting decision-makers or driving meaningful action. That’s a myth worth challenging. While YouTube isn’t a perfect tool for…

YouTube Strategy 2025

YouTube just dropped its 2025 strategy, and it’s clear the platform is doubling down on key areas that marketers cannot afford to ignore. With a growing emphasis on AI, Shorts, Connected TV (CTV), creator monetisation, and cultural engagement, the video giant is shaping the future of…

Avoid these 3 mistakes when growing YouTube subscribers

We get it: growing your YouTube subscriber base can be challenging, and taking shortcuts is tempting. But here’s the reality: quick fixes won’t pay off in the long run. The top YouTube creators aren’t wasting their time and money on shady growth schemes. They’re focused on creating fantastic videos and…

Why Brands Should Get Social on YouTube

When you think of social media platforms, Meta and TikTok probably come to mind first. But what about YouTube? While YouTube is primarily known as a video-sharing platform, it has been steadily incorporating more social features, transforming it into a hybrid space that brands should not ignore. Here’s why YouTube…

Short Form, Big Impact: YouTube Shorts

In the ever-evolving world of digital marketing, B2B marketers are constantly on the lookout for innovative strategies to captivate their audience and drive meaningful engagement. One avenue gaining increasing attention is the use of YouTube Shorts—a feature that brings a dynamic twist to the conventional video content game. Let’s delve…

Pinch to zoom on YouTube

YouTube celebrated its 17th birthday earlier this year and the platform announced a few new upcoming design elements and product features. The intention is to make the app look and feel ‘cleaner, more lively’, and easier to use for different purpose. The biggest update is ‘pinch to…

Fun facts about YouTube TV

YouTube has announced a new milestone earlier this week of reaching 5 million subscribers in the past five years. YouTube TV originally launched back in 2017 in five US markets and is now available in ‘over 99.5% of households in the United States’, providing an alternative to traditional paid television…

YouTube “Better Protecting Kids’ Privacy”

Youtube announced in September that new measures will be put in place to better protect children by removing data targeting features on videos identified as being aimed at kids. “Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child,…

YouTube is rolling out a swipe-through feature so you can watch videos F O R E V E R

Tinder is probably the first and most famous example of what we all know as ‘the swipe’. Mobile navigation today is all about the swipe, and now even YouTube is joining in. Their latest update will give users a way to navigate between videos. By…

Youtube Escapism

Can Youtube exist without its UGC base? Surely not in the form we know today, but this might not just be hypothetical speculation. YouTube users are currently leaving the platform at an alarming rate, in favour of the Google video colossus. It seems to be a mix of “burnout” syndrome,…

YouTube picks up velocity in the direction of vertical video

So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos…

Instagram vs YouTube. How is the war front moving?

After years of turmoil in the broadcast media industry, we could be seeing a wave of change that will disrupt the social media landscape. After a growing buzz, Instagram finally launched IGTV less than a week ago. It’s still early I know, but it might already be time to think…

YouTube’s new creative suite is long overdue

Every week it seems that Facebook releases an update to its ad platform, so when one of its competitors releases something truly interesting, I immediately sit up and take notice. via GIPHY This week at Cannes, YouTube announced a new set of tools, collectively…

YouTube go for the cord-cutters with TV ads

Let’s talk about the video giant, YouTube. YouTube viewership is increasing on TV. Its apps for smart TV and gaming consoles are growing and growing among viewers who prefer to watch on the big-screen, instead of the little screen in their pockets. In the past, YouTube saw…

YouTube TrueView for Reach

YouTube have had some great updates recently, from their new YouTube Studio with improved metrics, to their new dashboard. It seems they’re currently pulling out all the stops. To add to the new Studio interface, this week they’ve announced the option to buy shorter, skippable ads through their new product,…

YouTube Studio: Insightful success, or work in progress?

After 9 months of beta testing, YouTube have finally launched their new Studio interface. Equipped with three new metrics and better insights, you’ll now have access to an improved understanding of how each of your videos is performing. The new dashboard shows you personalised news and information for your…

Now YouTube Studio has left beta we all have improved analytics

Remember June last year when YouTube announced a beta trial of YouTube studio, its new hub for Creators? It’s been a while, so you’d be forgiven for not remembering. The good news is, after 9 months of testing, the new hub will be rolled out to everyone…

YouTube just updated its live-streaming offering

For years YouTube was the go-to platform for video content and only had a relatively small live-streaming offering. When it came to live videos, we saw a number of platforms enter the arena; Periscope and Meerkat to name but a few. And more recently we’ve seen Facebook’s video proposition go…

Facebook Watch to challenge YouTube in 2018

It’s been common knowledge for some time that Facebook wants to be a video programming hub and original content provider to rival Netflix or Hulu, for the sole purpose of increasing video ad space. Following…

Facebook takes on YouTube with Creator app

In recent months, video content has bloomed. We’re seeing more of it than ever and it’s hugely successful as a content form across platforms. So, Facebook are rising up to the demand and success of video and taking on YouTube with their new Creator app. What can…

5 kinds of YouTube videos driving shopping patterns

Over the last few years, video has shown its might in every way across social media platforms. No longer the preserve of costly and time-consuming production studios, the medium has been revolutionised by social media. Immediate, available and free, the reach of digitised video has meant a plethora of new…

YouTube upgrades its real-time viewing experience

Looking for the latest sports game, music show or world event? YouTube’s Live feature never looked so good with video broadcasters connecting with fans during the moments that count! With YouTube new updates, video creators now have the opportunity to select the ultra-low latency option when broadcasting. The new feature…

Who’s breaking news? YouTube!

Where do you go for your fill of breaking news? Now you can head straight to YouTube. This week the video-sharing site has launched a new feature; a horizontal scrollable carousel with the latest news stories from a variety sources including ABC & BBC news. The new feed is available…

YouTube: King of the video castle?

We’ve always loved watching moving images. From the ancient zoetrope to retina-scorching 3D on a massive screen. The development of the moving image has been swift and rapid. One medium in particular looked to kill of cinema and rule the home roost. At one point, it looked like the ubiquity…

6 ways YouTube gives video creators more control

Building a relationship with your viewers is key and what makes YouTube stand out from the social media crowd. YouTube’s recent updates shows their dedication to making conversations within the YouTube community easier and more personal. Here’s a handful of YouTube features giving video creators more control over the comments…

How to generate reach on YouTube for your brand

For a lot of brands, having a YouTube channel as part of a social media strategy may seem as if it’s not worth the hassle. For one thing, making good quality long-form videos is certainly on the expensive side of the content creation spectrum. Also, there are 300 hours uploaded…

Why actionable insights are a huge step for YouTube creators

Back in 2006, the quickest way to grow your audience on YouTube was to have your video make it on the home page of the site. In those early days of YouTube, an actual human was curating the content that made it on to the home page (crazy,…

YouTube goes full social

Many would argue that YouTube has been a social network of sorts from the get-go. Users have the ability to subscribe to certain channels (ie. follow), like, unlike or comment on certain videos (ie. engage) and share those videos with a wider audience. However, the channel was…

Vloggers and YouTubers watch out!

Vloggers and YouTubers watch out, YouTube is making some changes to its platform. The new feature will see a social timeline added to the platform, which will allow users to share a range of different content including photos, links, videos and text posts with its subscribers. The new ‘Backstage’ feature…

YouTube most viral videos of 2014 – what can be learnt?

Earlier this week YouTube announced its Top 10 most viewed videos of 2014. Coming up in tenth place was the 10 Hours of walking in NYC as a woman showed the multiple harassments she undergoes in one day despite being very…

YouTube in a minute: Are you getting the most out of your videos?

2.7 million views. 100 hours a video. 1,388 channel subscriptions. A lot can happen in a minute. We are of course talking about YouTube, the video sharing behemoth that is the third biggest website in a world and not only has millions of views every 60 seconds: it’s also raking…

Coming live to a screen near you: YouTube announces live streaming

1 billion-plus unique users a month, 100 hours of video are uploaded every minute and over 6 billion hours of video are watched each month. I am of course talking about YouTube, the platform that uses video to inform and entertain the masses. And now…

Cast your vote in the YouTube Music Awards!

The Google-owned platform, YouTube has announced plans to host its first ever music show, merging the online with the offline. Widely recognised mainstream artists, such as Lady Gaga and Arcade Fire, will perform alongside relatively unknown but internet famous artists, with creative direction from the talented Spike Jonzes, who is…

Why brands should embrace the interactive YouTube video

YouTube launched annotated videos in 2010; this function allows you to link to other videos within your own video. This lets you create highly engaging videos for fans. Producing an innovative and creative video campaign can result in millions of views and great brand awareness; however, despite being launched 3…

What the changes to the YouTube algorithm mean for you…

YouTube has recently announced it is putting more emphasis on measuring the time people spend watching videos rather than just how many people watch them. They are tweaking the algorithm that suggests new videos that YouTube users might to like to watch. Clearly, they want to reward…

Five tips for successful YouTube content

Three billion, 800 million, 60. The number of hours of video watched each month, the number of monthly unique visitors and the number of hours of video uploaded every minute. There’s no denying the consumer demand for quality shareable video content. And while it can be tempting to think of…

Is YouTube drafting in Twitter?

This week, YouTube reported the acquisition of movie recommendation engine, fflick, a service that streamed film mentions from Twitter to show users their friends’ tweeted reviews, as well as an indication of the sentiment around the film. Whilst there’s not enough information, at the…

Social Media Design Trends: What’s Shaping the Digital Landscape

Social media is constantly evolving, and with it so do design trends that capture attention, engage users, and enhance brand identity. As we move through 2025, new aesthetics, technologies, and user behaviours are reshaping how brands and creators present themselves online. Whether you’re a marketer, designer, or content creator, staying…

The Pro (social) Video Guide

Creating polished, professional videos for social media doesn’t mean you need the latest camera or a studio setup: what really matters is how you shoot, edit, and present your videos. Let’s break down the essentials that will help your video content stand out and make an impact. Preparation Is Everything…

Social snapshot: Meta’s ad blitz is a land grab

Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…

If the board still doesn’t get it, your data story’s the problem

You hit your KPIs. You smashed your impressions. You even got a nice jump in site traffic. And yet… …nothing. No extra budget. No nod from the board. Not even a “well done” from the CFO. Why? Because your data’s doing all the talking and none of the persuading.

Episode 85 – Reporting hell to storytelling heaven

Marketing data is messy. But the right story makes it meaningful. In this session, Katy Howell and Brandwatch’s Barnaby Barron break down how to turn metrics into narratives that drive real business decisions. If you’ve ever struggled to make a dashboard matter – this one’s for you. Katy Howell: Hello, hello, hello. So…

Social snapshot: Video overload and AI infiltration

LinkedIn wants you to use video – like NOW You may be familiar with LinkedIn’s Wire Program – well, it’s now called BrandLink, and it’s LinkedIn’s way of persuading you to use video as much as possible. It’s already got its main video users like…

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

Reflections from the 2025 Fintech Marketing Conference Speaker after speaker at this year’s Fintech Marketing Conference said the same thing in different ways: digital works. From account-based marketing to AI-powered retention to paid social that actually drives pipeline, it was clear that the opportunity is bloomin’ massive. So, here’s the…

B2B video trends – the latest

We know video is the most popular form of content consumption for B2B – but with marketers planning to use more video in 2025 and beyond, it may prove harder to make that video content really stand out among the noise. What to do…? According to research from…

Social snapshot: AI and video (again!)

Seems AI has dominated the conversation for such a long time now – so it was only a matter of time before the likes of Meta strutted their stuff in line other LLMs. The announcement of Llama 4 is set to revolutionise AI usage, as it…

Social Snapshot: Selling the scroll

Why are brands waking up to the DTC power of social? Since the pandemic upended how we shop, the social media feed has quietly become the new high street. But this isn’t just about adding shoppable links to pretty posts. Social commerce is now a full-on growth…

How to create B2B influence that drives pipeline

For years, B2B marketing scoffed at influencer marketing. Too fluffy. Too consumer. Too… Instagram. And yet here we are. In 2025, over 51% of B2B campaigns now include B2B influencer marketing in some form (See Joel Harrison’s post). In content marketing and thought leadership categories, that number…

Social snapshot: Blink, and it all changes

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

Meta: ad-free experience coming for UK users?

News seems to follow Meta wherever it goes – mostly for worse. So, when it was revealed this week that Meta is considering a paid-for experience for its UK users to remove ads – we thought we’d give it a once over. Off the back of Meta…

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

In today’s digital age, social media is more than just a platform for sharing updates, it’s a powerful tool for building brands, connecting with audiences, and driving engagement. But with so much content flooding our feeds daily, how do you make yours thumb-stopping? Whether you’re a business owner, influencer, or…

Social Snapshot: Google Who?

Why Social Search is the Future of Digital Discovery It’s happened. Social media isn’t just stealing Google’s lunch, it’s throwing the whole search game into a blender and serving it up as a trending TikTok sound. For years, brands obsessed over traditional SEO (long-tail keywords, backlinks, meta…

Social snapshot: No budget, no eyeballs

Visibility now comes with a price tag The last scraps of organic reach have crumbled, leaving brands and creators staring at their engagement metrics in horror. If you’re not paying, you’re not playing. For years, brands have clung to the idea that social media could still drive…

Hashtags are dead. Here’s what actually gets you seen in 2025

There was a time when hashtags ruled social media. Marketers would cram as many as they could into a post, hoping for a golden boost in reach. And for a while, it worked. Instagram posts with 11+ hashtags once saw a 79.5% engagement increase (Sprout Social, 2025).

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

B2B Design Tips

Designing for social media can feel overwhelming with all the trends, algorithms, and platform updates constantly shifting. But at its core, great design still comes down to the basics: clarity, consistency, and creativity. This blog will take you back to the essentials of social media design while helping you adapt…

Social snapshot: Brace yourself

Meta’s selling more ads, TikTok’s selling more stuff & users have all the power Meta is flogging more ad space, TikTok is coming for your wallet, and Instagram is sneakily reshaping how brands tell their stories. Meanwhile, AI is worming its way into your DMs, Threads is…

Trust is the secret weapon in marketing

You can have the best campaign, the smartest strategy, and the flashiest creative, but if your audience doesn’t trust you, none of it matters. In B2B marketing, trust is everything. It’s what turns a casual buyer into a loyal customer, a one-off project into a long-term partnership, and a client…

Fix the B2B basics for brilliant marketing and bigger impact

Marketing is full of big ideas and bold predictions, but the reality is that most campaigns struggle because the fundamentals are not in place. That is exactly what we tackled in a LinkedIn Live with Tejal Patel, Scott Stockwell and me, Katy. These are experts who have led marketing at…

Social snapshot: Reeling in the future

From Instagram’s Trial Reels to the rise of nano-influencers and the dominance of short-form video, staying ahead in 2025 is all about adapting fast. Instagram’s next evolution Instagram is making bold moves to keep creators and marketers hooked, and Reels are at the centre of its strategy.

Why short-form video should be your brand’s focus in 2025

Let’s talk about short-form video because if you’re not already all-in, you’re missing out. This isn’t just another shiny trend. Short-form videos are the real deal, delivering incredible engagement, boosting product discovery, and driving conversions like no other format. The stats are jaw-dropping: short-form videos generate 2.5x more engagement than…

Social Snapshot: The short-form video obsession

Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…

TikTok ban – is UK next?

While the US has carried out its threat to ban TikTok – experts believe more countries could be next. What’s the impact for influencers and content creators…and how much will other platforms benefit? A recent article by the BBC suggests TikTok may be turned off in other…

Social snapshot: The ‘TikTok Ban’ Drama

TikTok’s future in the U.S. remains uncertain, with the platform facing potential legal restrictions over national security concerns. In 2024, TikTok’s engagement rates dropped by 35% (SocialInsider), averaging 2.65%, but it remains one of the most ROI-positive platforms for marketers. This duality highlights the critical need…

Social media trends to watch in 2025

Hey there, social media enthusiasts! As we kick off 2025, the digital world is buzzing with new trends that are reshaping how we connect, engage, and grow our brands online. Staying on top of these trends isn’t just smart – it’s essential if you want to stand out in today’s…

Social Snapshot. Is social media finally growing up?

Subscribe on LinkedIn Platforms are evolving fast, but not all changes are worth a marketer’s time. Between AI tools promising creativity on steroids, platform updates throwing curveballs, and users craving more authenticity, it’s starting to feel like social media is finally maturing. But are brands keeping up?…

The Best Christmas Ads 2024

Ho, ho, ho! Christmas is almost here, and you know what that means: cosying up with a hot chocolate and diving into this year’s best festive adverts. The 2024 Christmas campaigns are out in full force, bringing all the feels, laughs, and festive cheer. Let’s take a look at some…

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps. And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…

Social Snapshot: The social media opportunity hiding in plain sight

Subscribe on LinkedIn While most marketers chase Millennials and Gen Z, the “forgotten generation” is quietly making waves on social media—and not just on Facebook. Think TikTok, Reddit, and Pinterest. Generation X (born between 1965 and 1980) is an interesting demographic. Ok, so we know…

Social snapshot: Social media is broken

Subscribe on LinkedIn Let’s face it, social media is a hot mess right now. Platforms are ditching old features, testing new ones that might flop, and making changes that confuse more than they help. From Instagram scrapping hashtag follows to TikTok strong-arming creators into its shop, the…

CMOs want bolder B2B content for LinkedIn

LinkedIn’s recent research into what its audience is looking for shows a cry for more creativity from CMOs – they see marketing for what it really is, and they aren’t overly impressed. While voices on the platform want to network, others want to learn and be entertained.

Defining B2B marketing’s priorities for 2025

As we look toward 2025, the opportunity for bold moves is undeniable. But what does boldness look like in a landscape marked by complexity and caution?

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content…

Best Halloween Campaigns of 2024

Halloween season is upon us again—the time of year when brands get to dust off their creativity, throw in a dash of spookiness, and unleash some of their most spooktacular ideas. So, grab your Haribo star mix, settle in, and let’s dive into some of the best (and quirkiest) Halloween campaigns of the year.

Navigating Music Rights

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

B2B paid social plans – time for a rebuild

In 2024, paid social media is expected to lead all platforms in advertising spend. For B2B brands, this raises the question: how can they effectively organise their paid social strategies to get the most out of their advertising budgets? Additionally, which platforms should they focus on to optimise their investment?…

Principles of Animation

As most of you already know, showing something is much faster than explaining it. That’s why graphic designers are increasingly tasked with creating animations to communicate ideas effectively. Whether it’s a social media post, a promotional video, or an engaging web banner, knowing how to make your animations impactful is key…

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act…

Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in! TikTok Messaging TikTok is upping its direct messaging game with new features like video…

Social snapshot – 24.07.2024

Get ready for another social media snapshot! Each week, we bring you a summary of the latest developments to keep you updated. Here are the key highlights from the past 7 days: Meta introduces its Llama AI models Meta is taking the lead in the broader AI field by open-sourcing…

Dive Into Summer SPARK Sessions

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…

Social snapshot – 03.07.2024

Get ready for another social media snapshot! Each week, we summarise the latest developments to keep you informed. Let’s dive into the key highlights from the last 7 days: WhatsApp tests new AI selfie generator tool Meta is introducing a new AI feature to WhatsApp: an image creation tool that…

Celebrating Excellence

Last week, we at IF had the absolute pleasure of attending the TRIC Awards (Television and Radio Industries Club) thanks to our wonderful client, TiVo, who graciously asked us to join them, and who also sponsored the Entertainment Award category. It was a day filled with glamour, anticipation, and a profound appreciation for the artistry that breathes life into our favourite entertainment.

Episode 78: Serious Social — Leading from the Front

Convincing Executives to Embrace Thought Leadership Struggling to make your thought leadership content truly stand out and resonate with your audience? In this episode, Katy Howell and executive leadership coach Karen Cuthbert tackle the pressing challenge of why only 15% of decision-makers rate thought leadership as excellent, despite 73% of…

Social snapshot – 12.06.2024

Staying updated with the ever-evolving world of social media is tough at times. Explore and learn about the most recent highlights and trends right here: YouTube tests QR codes The video network is introducing QR codes for channels to enable quicker connections. It is also testing effects creation for Shorts…

The hook, the line, the sealer – video for B2B

OK, so you already know that video is king on social, right? Good – well we’re not going to tell you why, you already know. But you may wonder how you can make it most effective for B2B social campaigns so your clicks, engagements, video views and web traffic all…

SOCIAL SNAPSHOT — 05.06.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know. Let’s dive into the highlights 👇 TikTok Launches UK Genny Lex Centre TikTok has introduced an in-app General Election Centre to provide reliable election information to UK users,…

It’s Time for an Ad Break

Instagram is toying with the idea of video ads that you can’t skip. Much like YouTube’s ads, these Insta ads come with a timer, ticking away the seconds until you can get back to your scrolling.

Social Snapshot — 15.05.2024

Get ready for our latest social snapshot! Each week, we gather the freshest updates from social media to keep you in the loop. Let’s jump straight into the highlights 👇 New TikTok Guide for Beauty Brands 💄 TikTok’s new guide for beauty brands offers essential tips to boost your presence…

Social snapshot – 08.05.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: OpenAI is exploring fresh approaches to boost transparency in AI content As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has…

Social snapshot – 17.04.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here

Not another B2B TikTok video blog…

Oh yes. The combination that has left many scratching their heads. ‘How can B2B video possibly work in a format made for consumers?’ Well, we’ve been asking ourselves the very same question – fortunately, the answer came pretty quickly. It can and it already does. Now we know B2B for…

Social snapshot – 10.04.2024

Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…

How To Master B2B Episodic Content

B2B brands are constantly seeking innovative ways to engage their audience and stand out amidst the digital noise. One powerful tool that has emerged victorious in impactful storytelling is episodic content. By unfolding narratives across multiple episodes, B2B brands can captivate their audience, foster deeper connections, and drive meaningful engagement.

Social Snapshot — 20.03.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: LinkedIn Celebrates a Year of Collaborative Articles Collaborative articles on LinkedIn have thrived in just a year, boasting…

Social Snapshot — 07.02.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…

B2B lead gen campaigns: is social the answer?

While B2B brands continue to push for leads by any means necessary, LinkedIn’s lead gen forms are more popular than ever. Great for the platform – but for the brands using it, and their audience, it could be doing more harm than good. We’re all aware of what signing up…

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…

Embracing longer videos in a short-form era

For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…

Search results for "youtube"

YouTube isn’t just for vlogs

YouTube Strategy 2025

Avoid these 3 mistakes when growing YouTube subscribers

Why Brands Should Get Social on YouTube

Short Form, Big Impact: YouTube Shorts

Pinch to zoom on YouTube

Fun facts about YouTube TV

YouTube “Better Protecting Kids’ Privacy”

YouTube is rolling out a swipe-through feature so you can watch videos F O R E V E R

Youtube Escapism

YouTube picks up velocity in the direction of vertical video

Instagram vs YouTube. How is the war front moving?

YouTube’s new creative suite is long overdue

YouTube go for the cord-cutters with TV ads

YouTube TrueView for Reach

YouTube Studio: Insightful success, or work in progress?

Now YouTube Studio has left beta we all have improved analytics

YouTube just updated its live-streaming offering

Facebook Watch to challenge YouTube in 2018

Facebook takes on YouTube with Creator app

5 kinds of YouTube videos driving shopping patterns

YouTube upgrades its real-time viewing experience

Who’s breaking news? YouTube!

YouTube: King of the video castle?

6 ways YouTube gives video creators more control

How to generate reach on YouTube for your brand

Why actionable insights are a huge step for YouTube creators

YouTube goes full social

Vloggers and YouTubers watch out!

YouTube most viral videos of 2014 – what can be learnt?

YouTube in a minute: Are you getting the most out of your videos?

Coming live to a screen near you: YouTube announces live streaming

Cast your vote in the YouTube Music Awards!

Why brands should embrace the interactive YouTube video

What the changes to the YouTube algorithm mean for you…

Five tips for successful YouTube content

Is YouTube drafting in Twitter?

Social Media Design Trends: What’s Shaping the Digital Landscape

The Pro (social) Video Guide

Social snapshot: Meta’s ad blitz is a land grab

If the board still doesn’t get it, your data story’s the problem

Episode 85 – Reporting hell to storytelling heaven

Social snapshot: Video overload and AI infiltration

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

B2B video trends – the latest

Social snapshot: AI and video (again!)

Social Snapshot: Selling the scroll

How to create B2B influence that drives pipeline

Social snapshot: Blink, and it all changes

Meta: ad-free experience coming for UK users?

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

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B2B Design Tips

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Trust is the secret weapon in marketing

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Social snapshot: Reeling in the future

Why short-form video should be your brand’s focus in 2025

Social Snapshot: The short-form video obsession

TikTok ban – is UK next?

Social snapshot: The ‘TikTok Ban’ Drama

Social media trends to watch in 2025

Social Snapshot. Is social media finally growing up?

The Best Christmas Ads 2024

Are links in social posts killing your engagement?

Social Snapshot: The social media opportunity hiding in plain sight

Social snapshot: Social media is broken

CMOs want bolder B2B content for LinkedIn

Defining B2B marketing’s priorities for 2025

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Best Halloween Campaigns of 2024

Navigating Music Rights

B2B paid social plans – time for a rebuild

Principles of Animation

Episode 80: Serious Social — No More Cookies

Social Snapshot — 14.08.2024