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Instagram has recently introduced a new feature called “Competitive Insights” within its Professional Dashboard. This update gives business and creator accounts another way to understand and compare how their profiles are performing on the platform. The new tool lets you compare your account with up to ten…

Creative burnout can sneak up on the best of us. One day, you’re bursting with ideas; the next, you’re staring at a blank page in paralysis, wondering where your spark has gone. The good news? Burnout doesn’t mean your creativity has packed up and left for good. Recognise Burnout and…

Be relevant, spend smart and go synthetic on social Relevance is everything in social. If the post doesn’t feel made for them, it’s gone in a flick. Knowing your audience is the difference between polite impressions and commercial impact. Synthetic personas let us speak to the audience before the audience…