New ASA digital remit leaves too many questions unanswered

The extension of the ASA’s CAP code to cover digital marketing communications – both on brand’s own websites, but also through social media, has been driven by a need to close the gap related to companies’ claims online, in particular to regulate marketing to children. There is no doubt that regulation is essential to protect…

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Facebook Places logo – you can’t unsee this

I was casting my eye over the Facebook Places logo this morning, yes I know I have no life, and noticed something a little odd. Under the pink marker there is definitely a number 4 inside a square. Go on have a look yourself. Now this could be a mere coincidence or one of the…

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Does TV influence search?

Research from Ofcom this week shows that we are all getting better at multi-tasking. This evolution has been spurred by our need to juggle various communications devices and channels. Rory Cellan-Jones in his BBC blog asks if there should be a moral panic about the way we are all spending our time. With so much…

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Facebook limits Places to just one

So Facebook Places finally comes out of the closet. At first read it looks pretty good, and when you go to the iPhone app it stands proud in the middle of your phone screen. What it has over other location services such as Foursquare and Gowalla is an existing network of friends who are more…

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We’re living in a virtual world

If you’re living in the UK like the team at immediate future, you’ll no doubt be enjoying a bit of classic British summertime – it’s August, and you need a coat, scarf and wellies to go anywhere. It’s frankly rubbish outside, so why not stay in and get everything you need from the online world?…

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The Foursquare gravy train

With Foursquare now topping two million users across the world, the location-based social network has launched its own online store, giving die hard fans the chance to buy Foursquare memorabilia. Products on offer include a mayor crown t-shirt, button badges and branded stickers. The new store is the latest in a series of attempts by…

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Digital PR showing its SEO teeth

The lines between PR and SEO are becoming ever more blurred. Back in February, Matt on his InfluenceFinder blog asked “Is PR the next SEO or SEO the next PR?” Yesterday I came across a new eConsultancy Q&A with John Straw – thanks to the power of Twitter – that again looks at the merging…

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Who will follow Fast Follow?

Earlier this week Twitter announced a new feature for US mobile users, ‘Fast Follow.’ Twitter’s blog gives all the details but to summarise in a nutshell, Fast Follow will allow anyone to sign up to receive Twitter alerts via mobile SMS. Clearly aimed at passive users, Fast Follow is an interesting addition to Twitter’s portfolio…

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