Live brand social: a melting pot of creative marketing

  There’s a reason that people like chilli and chocolate and it’s really simple: opposites attract. Alone, these ingredients are delicious but in very different ways. Combined (despite the initial reaction that you’re preparing a culinary disaster) the result is surprisingly satisfying. It’s not so different in brand marketing. You can take two seemingly standalone…

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Facebook video ads: Watch this space

  Rumours are plentiful that Facebook will begin to roll out a video advertising offering this summer. This would have Facebook users finding video ads popping up in their Newsfeeds, as soon as July this year. The video ads would begin playing in silent mode, until the Facebook user opts to turn on the sound,…

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Three brands that are pros at newsjacking

With social media being a hub for news stories and updates brands and companies are ever increasingly jumping on popular stories to engage with wider audiences. This is known as newsjacking. When done correctly newsjacking can be an amazing asset for a brand, however, if done badly the backlash can be instant and severe. Getting…

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CEOs and corporate authenticity on social media

Social media continues to revolutionise corporate culture. It opens up new avenues of communication, breaks down barriers between employers, employees and the public, and provides new opportunities for brands to put a human face to their image. CEOs are no exception to this quiet revolution. Customers want to see that even the big bosses are…

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LinkedIn: The best recruitment agency there is?

LinkedIn has a reputation as a place where professionals go to find a job. With an array of new features like LinkedIn Today for breaking news, LinkedIn Groups for discussions and LinkedIn Company Pages introducing a Facebook-esque feel to proceedings, some might argue that its reputation has subsided over time. But that’s not the case.…

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Do employers have a right to your Facebook password?

  US Attorney General, Eric Holder, made headlines this week as he is investigating whether employers have the right to ask for Facebook passwords  during job interviews, or whether this goes against federal law in America. While imitation may well be the sincerest form of flattery, if you were to mimic American employers by asking for…

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And the winner is… #6SecFilms

Six weeks ago The Tribeca Film Festival challenged budding film makers to push Twitter’s Vine app to the limit and create a six-second looping film. Tips to budding Vine makers included telling a story with a beginning, middle, and end whilst embracing Vine’s features such as looping and time manipulation. The judges chose their favourites…

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3 reasons to think before you retweet

The disclosure of confidential information is widely considered to be the biggest risk of using social media. In fact, our research into social media and the law detailed how 3 out of 5 companies are not confident that sensitive or confidential information is protected on social platforms. But UK businesses have good reason to be…

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