Generations X, Y, Z and… C?

Marketers LOVE “big” words! You may find them throw words like demographics and segmentation around but without any real purpose.  Understanding your customer demographic and being able to segment your audience is the foundation of marketing and is key to marketing success. So, in this case, these “big” words should not be thrown around “willy-nilly”,…

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The importance of social media for the beauty industry

The beauty industry has gone through an exciting transition over the past 10 years and with the rise of the internet and knowledge sharing, consumers are now empowered and are demanding ground-breaking technologies, ingredients and products – they know what they want and are more than willing to invest in a product if it will…

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3 Ways that B2B companies can maximise Instagram

As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos. Over 150 million users, an estimated 5 million photos uploaded per day and well over…

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Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising It was announced yesterday that Facebook…

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3 social platforms you should not ignore in B2B

We spend a lot of our time with our B2B clients talking about, and operating in, LinkedIn, Twitter & YouTube. Whilst these platforms (for good reason, particularly LinkedIn) are taking the floor and presenting the most opportunities at the moment, it is important for Marketers not to become closed to the opportunities lying in other…

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Employer branding, part one: Instagram

If you want to create a following for your company of the most engaged community, get on Instagram. I understand the fear, posting pictures is for kids, what if I don’t know what pictures to put up, does it make my company look like they are having fun and not working? Forget all your objections…

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Online communities and behavioural psychology

As social media, connectivity and the web in general continue to evolve and transform our lives, the crossover between social media and behavioural science is becoming ever more evident. Even though I’m not a psychologist, I found the article written by Sean D. Young on TechCrunch a couple of days ago very thought-provoking. Professor Young wrote…

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28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want to pay through the nose…

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