lego

Brands using social media to cash in on Sochi 2014

2012 Summer Olympics in London, affectionately coined as the ‘Twitter Olympics’, saw the use of social media as a tool to bridge the gap between athletes and their fans. Social has garnered a new kind of enthusiasm around the Olympic Games, changing the way we consume and talk about the competition. The games have really come…

Read More
cheerio

The best Valentine’s Day campaigns across social media

It’s 14th February, which means one thing… Valentines Day! Brands are celebrating in full effect, but which ones should you be looking out for? And are you getting involved? The UK population will be spending an estimated £595 million this Valentine’s Day, with many consumers choosing to purchase gifts via their smartphone. With social media…

Read More
fb

MUM likes your Facebook status!

The times of thinking my parents are the un-coolest people in the world are behind me, but to be honest with you I would never have them as a Facebook friend, especially my dearest mother. I have nothing to hide from her but I think it is more the embarrassment of knowing that my mum…

Read More
nek

NekNomination: The viral drinking game

If you’ve logged into Facebook this month, you will most definitely have seen a ‘NekNomination’ video in your Newsfeed. In fact, it’s probably why you are reading this blog post right now… The NekNomination trend, which is essentially Facebook chain mail, has skyrocketed in the past few weeks. A quick search for ‘NekNomination’ in Radian6 reveals…

Read More
tube

Don’t be struck down by the #tubestrike!

Social media has been bringing humour into a somewhat dismal situation as commuters take to social media, specifically Twitter, in the wake of the London tube strikes. Surprisingly the sentiment has not been quite as negative as expected. I’m sure many of you have seen signs of chaos, with endless queues of commuters attempting their…

Read More