1960-blog-Squarer

The swinging sixties has all the answers to digital innovation

Most people, when they think of the 1960s, will probably recall the ‘swinging sixties’ or the relaxation of social taboos (clothing, music, drugs, sexuality, formalities and schooling). You may even bring to mind the conflict that raged in Vietnam, the Kennedy assassination or the Apollo 11 mission placing Neil Armstrong on the moon. What you…

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Internet ASBOs – how effective could they be?

People who spread racial hatred on social media could soon be issued with ‘Internet ASBOs’ under new proposals from a group of UK MPs. The proposals seek to ban users who persistently spread racial hatred online by extending existing legislation that prevents convicted sex offenders accessing the Internet, possessing any device without the capability of…

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Social nudging voters to take part in the 2015 UK General Election

Did you know that it was ‘National Voter Registration Day’ yesterday? In conjunction with the Electoral Commission, Facebook issued a series of little reminders to kick-start the countdown to the 2015 UK General Election. Some UK voters will have already seen the “Vote Now” or “Share” button floating on their Facebook newsfeed, but it’s not…

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Enough with the vanity social media metrics!

Brands are demanding results from social media. They want ROI. Quite rightly too. Social has matured and now investment is required for paid and organic (and the content to go with it all). Yet 52% of marketers say they still struggle to prove the worth of social media.  The issue is that there is still…

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The British Army’s 77th ‘Social Media’ Brigade

As announced last month the British military have launched the 77th brigade, put in place to directly combat extremist propaganda and the digital plight of Jihadist recruitment and radicalisation on social media. The move follows similar action launched by the French and USA in moves to counter the ‘target audiences of families, friends and young people at risk of radicalisation’.  Messages on the French language Facebook…

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MOB-Blog-Square

Bowing to social pressure

Sometimes brands make mistakes. Sometimes they are huge, glaring, thousand foot high mistakes in neon pink and people usually have something to say about it on social media. In the ramp up to Super Bowl XLIX last night (the most social superbowl ever!) many brands released their Super Bowl ads early to promote the incredibly…

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