How paid is cannibalising ATL advertising

If you’re not already ‘paying to play’, you should be. Get your targeting right, and your customer engagement rates can be as high as 20%. It is compelling data like this that is helping to evidence the success of paid social versus above the line (ATL) advertising. Being able to map the exact audience volume…

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Facebook Changes Video Ad Charges

GOOD NEWS EVERYONE! Facebook have made a few significant changes to how video ads work on both mobile and desktop clients. Firstly the new pricing options for video ads, which will now offer advertisers the option of paying for video ads only when they are viewed for at least 10 seconds, as opposed to being…

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How going psycho with social content drives conversions

There’s endless bloomin’ rhetoric on how you make content relevant in social media and beyond. It is after all, the hottest topic in marketing. It’s proven that the greater the relevancy and context, the more content resonates with audiences. The more it resonates, the more likely the conversion (Like, click through, visit etc) Yet, much…

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Tinder Marketing: Intrusive or Creative?

According to Tinder’s website the total number of user swipes is around 1.6billion, with around 26million matches being made daily. It is also one of the most popular applications on both iOS and Android devices, making it a lucrative channel for any brand that wants to try this controversial guerrilla marketing technique. For those of…

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Context, not content, is king

It’s been 20 years since Bill Gates uttered the famous words “content is king” – and for the last two decades, it has been a mantra by which marketers have lived. But mobile and smart technologies have changed the way that people interact with brands and their content, which, in turn, affects the kinds of…

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Cannes Lions – big brands discuss their content strategy    

Amongst the many things discussed last week at Cannes Lions was how big brands communicate to their multiple audiences online and how to promote campaigns and story-telling effectively throughout multiple platforms. Talking to multiple audiences is a common issue for many brands and makes deciding what to post, what tone to use and when to…

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What is Project Lightning?

Recently there has been a lot of talk about Twitter’s supposedly secret upcoming feature, Project Lightning, and it’s easy to see why. What we do know is that it will curate and display events-based content in rich feeds which will be visible whether the user is logged into Twitter or not. The feature will be…

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