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LinkedIn not the lone ranger of B2B Paid

For years, LinkedIn stood alone as the prime channel for B2B businesses pushing Paid models to drive attributed leads in funnel. The ability to serve targeted content to specific industry, company and job function has been appealing. Understandably so. The landscape has changed and I believe it will continue to evolve at pace. At immediate…

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Facebook to launch Slack rival within the month

While it is traditionally used in the office as a way to avoid work, Facebook might be about to change all that. Many companies use an internal communication tool such as Slack, Yammer, HipChat or Asana to assist in project management and team collaboration and so far Slack has held a pretty firm grip on the…

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Who scores highest on the Twitter buy-o-meter?

A goldrush of sorts is happening in the tech world amidst rumours that Twitter could be up for sale and the list of potential suitors for the channel is growing by the day. It’s hard to tell at this point who the serious contenders are. However, this hasn’t stopped the rumour-mill from churning out a…

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Instagram improves the way users interact with ads

Instagram ads made an appearance in 2015, the update enabled advertisers to post ads with the aim of driving clicks, mobile app installs and website conversions. Instagram’s latest update will help us advertisers turn intent into action by increasing the number of ways users can interact with ad content. Through research, Instagram has discovered that…

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