FB01-Blog-square

The future of the mobile industry and social media

The mobile phone has been a ubiquitous part of everyday life for over two decades now. Let’s pause to think about that because it’s something we’ve taken for granted. When you leave the house, the one thing you’re most likely to turn back for if you’ve forgotten it, is your phone. It connects you with…

Read More
TS05-Blog-square

From Stanford to Spectacles: The Snapchat Story

Ahead of its first quarter results announcement on Thursday, we’re taking a look at Snap’s history and most memorable moments: 2011: Stanford beginnings – Chances are you didn’t know about it then, but Snapchat launched in September 2011 and quickly grew its user base amongst university and high school students. In the first blog post on…

Read More
60s-01-Blog-Square

60 Second Social 08/05/2017

This week marks the annual RBTE event in London, where retail organisations come together to find the right tools & innovations to improve their business. Social media will no doubt feature, particularly with recent developments on platforms that integrate digital stores with their physical counterparts. #60secondsocial this week focuses on the importance of retail &…

Read More
PS11-Blog-Square

Social Selling on Snapchat and Instagram just got easier

Brands can now turn social into sales on Instagram, and more interestingly (for me, anyway) Snapchat, without having to leave the platforms, thanks to MikMak Attach. Users simply swipe up from the Instagram Story or Snap ad to add the item to their cart. They can checkout then and there, or leave the session and…

Read More
KH38-Blog-Square

6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via a mobile phone. In fact,…

Read More
CB02-Blog-Square

Up your Social Media game with Emojis

Whether or not you have embraced emoijs in your social media, it is undeniable that these pictograms have become a legitimate communication tool. They can convey an emotion and express thoughts visually. They add an additional level of context, in fewer characters. They’re fun, sometimes a bit silly, and you can use them to your advantage!…

Read More
60s-01-Blog-Square

60 Second Social 02/05/17

B2B marketers, meet your new best friend, LinkedIn Matched Audiences! The new feature includes three new targeting capabilities; website retargeting, account targeting and contact targeting. The new targeting options are similar to that of Facebook’s custom audiences, and Twitter’s tailored audiences, but will they prove to be as successful? Find out all you need to…

Read More
TB-24-Blog-Square

Tumblr’s Cabana App introduces a new way to share video

  Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos together, in real time!…

Read More
CJ30-Blog-Square

Why curiosity is a digital marketer’s best skill

I’m writing this blog whilst in-flight, on my way to Athens, to present a keynote at Social Media Conference 17 – #SMC17gr. As with all good keynote speakers, my aim is to strike a balance between inspiration and relevant insight. All too often, shared case studies are limited to brands blessed with plentiful budget. How…

Read More