PO-22-blog-Square

Facebook Steps Up Against Fake News

Facebook has just quietly rolled out its latest development in the fight against one of its biggest issues – the distribution of fake news. While the term has rapidly become adopted into pop culture (I visited my sister this weekend, and when I found my clothes in her wardrobe she responded by yelling ‘fake news’…

Read More
TB23-blog-square

4 ways to increase your CEO’s social media presence

The expertise, guidance and knowledge that CEO’s have to offer is invaluable! Tap into your CEO’s brain by putting them forward as ‘thought leaders’ on social media. Raising awareness for your business, attracting new potential customers and creating a community is the start of a long list of benefits. Can you imagine having a community…

Read More
JH-40-Square-

The Future of In-Video Advertising on Social

The paid advertising landscape is changing and this time it’s all about video. Two big announcements have rocked the video world… Facebook is introducing mid-roll video ads Youtube is scrapping 30 sec pre-roll video ads in favour of 6 sec – 20 sec. It’s clear to see that Facebook is ramping up its efforts to…

Read More
webs blog square

What’s up with WhatsApp?

Had you even remembered WhatsApp had a ‘status’ feature? It’s that original line that states ‘Hi there, I’m using WhatsApp’ underneath your profile that probably hasn’t been changed, or in my case, noticed, since you downloaded WhatsApp when it was released in 2009. Talking of originality, WhatsApp have now changed their status feature to something…

Read More
MH-15-blog-square

Consideration for your corporation social media strategy

There has been so much written about social media strategy for small businesses.  Almost everyone uses social media today as it’s very much a personal medium that works, and a few employees engaging directly with customers on Twitter, Facebook or LinkedIn can be a natural extension of any small businesses web presence, with the results…

Read More
TS-02-Blog-square

Easy ways to win big with micro-influencers

Admit it, we all know someone who thinks that working with a major influencer is an easy way to get their product in front of millions of people. They often fall at the first hurdle when they realise their favourite YouTube Creator is charging a not-so-small fortune for a video and is already working with…

Read More
JT01-Blog-Square

Are chatbots the future of social media customer service?

Social media customer service is becoming more important by the day. According to J.D. Power, 67% consumers have now used a company’s social media channel for customer service. And when they do so, they expect quick response times which a lot of companies are still failing to deliver. So does artificial intelligence provide the solution?…

Read More