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How well has live-tweeting aged?

Facebook Live is on every lip and every screen. Add to that Periscope and YouTube Live, and there’s no denying that Live is king on social media! Even Snapchat and Instagram stories fall within this trend towards spontaneity. Does this mean Live-tweeting has reached its expiry date? In case you’ve been living in a cave…

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Building 8 and the Future of Social

I think about the future of social media often. I wonder where it’s all going. The pace of technological change is beginning to outstrip our capacity to make sense of the world around us and it’s only going to accelerate further. Tech begets tech. The devices we create help us to create better devices faster…

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3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at the end of the day, it’s about what…

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The Art of Repurposing High Performance Content

It’s always nice to see your work do well. When you see the results of a campaign and a certain piece of content or chunk of copy performs better than you expected it’s wonderful. But why not expand upon that? In the music industry you don’t have a hit single and leave it at that,…

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K.I.S.S. Your Social Media Marketing for 2017

As we all know by now, integrating social media engagement into your B2B marketing plan is a smart way to reach your clients and prospects.  That isn’t rocket science, and certainly nothing new for 2017. But it is something that is easily forgotten or lost from our initial focus, and of course there is no…

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4 Unusual Social Marketing Options for 2017

Taking a look at your social strategies for summer 2017? Looking even further forward? Well, here are four of the less frequently used options in social media marketing to give you some inspiration. Spice up your content distribution by mixing it up, use different channels, find a unique way of using your existing platforms. Instagram Stories…

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6 social tips for 2017, that you can benefit from NOW

It’s said if you want to know what technology will be in mainstream cars in future years, you should review what is in a Mercedes S Class, today. The vision of S Class, becomes tomorrow’s reality. Much like the Mercedes S Class, CES has evolved into a beast of future forecasting; and this years’ instalment…

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Don’t be a robot, humanise your brand on social

There’s a big difference between simply using social media platforms, and building a genuine social presence that allows your audience to emotionally connect with your brand. Establishing an honest relationship with consumers via social media is simple. Consumers want to know that your brand has a personality, and using your social media effectively is the…

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