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Goodbye still imagery 👋

Mobile usage has increased over time, but did you know that 66% of the global population now has access to information online? That’s 5 billion and 16 million human beings! And the fact that the time spent on mobile devices continues to increase year on year makes it an absolute no-brainer for brands to target these…

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A few tips to help you smash your IGTV content

Earlier this year, Instagram launched IGTV, which lets users upload videos up to an hour in length. Until then, video content on Instagram was limited to 60-seconds in feed and 15 seconds for each Stories frame. It’s no secret that vertical video is quickly becoming the norm for video content on social media. So like…

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GBBO’s audience love chatting about more than just cakes

On this week’s Serious Social, Annabelle and Katy discuss the findings from our latest insights report – Devouring the GBBO Social Opportunity. Bake Off is responsible for a huge level of conversation, with almost 1M mentions on Twitter alone last year. You don’t have to be a baking brand to chat about the show but…

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Will Cameo be Google’s route into social media?

  You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With Cameo, Google have based part of…

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Facebook and banking seem like an inevitable future

Recent news that Facebook has been in discussion with some of the biggest banks in the world has caused a bit of consternation. On the face of it, a site that is concerned more with frivolous messaging shouldn’t also be the place where you go to deal with serious matters like your personal finance. That…

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Teamwork makes the social dream work

This week on Serious Social we discussed our philosophy of why you wouldn’t buy a one player football team…so why should your social media team be any different? Despite all the platforms and tools available, you still need a social media team in place to ensure you have the right amount of knowledge, creativity, time…

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