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Influencer marketing with ethical, strategic relationships at the core

Following Keith Weed’s statement at Cannes Lions, we’re talking about the must-dos and the should-dos when it comes to influencer marketing. Learn how to approach it as an on-going relationship, kindling the right brand-influencer match and building a mutually-beneficial partnership. Join us for a #SeriousSocial where we’re talking about how influencer marketing really can work.…

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YouTube picks up velocity in the direction of vertical video

So, the latest news is that the Video Giant now caters for vertical video. More specifically, the desktop player automatically adjusts the video’s aspect ratio to suit a computer’s screen size. So, whether your video is 16:9, vertical, or 4:3, YouTube aren’t going to frame any videos on its website with unappealing black rectangles anymore…

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LinkedIn Voice Messages

LinkedIn’s latest feature update allows the sending of recorded audio messages from one member to another. Reducing the friction of communication in an online community like with any new tool, voice messages, can be used well or poorly. By providing its users with an option that is popular on mobile apps, such as WhatsApp and…

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Are you ready for Watch Party?

Have you been part of Facebook’s Watch Party testing? If not, you’ll be excited to hear the functionality has finally launched to all Groups around the world.  Watch Party allows Group members to watch a video (either recorded or Live) at the same time and interact with each other while they do. In essence, if…

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Why lifestyle content is important for brands

  As marketeers it’s our job to advertise a product or a brand to the masses, but what we sometimes forget is that we also need to be engaging. One of best and easiest ways to do this is to use more lifestyle content, that could be videos, images or written content. Lifestyle content allows…

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How to boost engagements on Social

Since 2017, brands and publishers have been getting far less traffic from referrals on social platforms and the sharing of content has been in decline. Not only has this increased the pressure on content marketers, but it has exposed the dire need for quality social content that ensures engagement, in the form of shares, likes…

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How to create an impactful B2B brand story

General opinion is that consumer businesses have all the fun, right? They’re early adopters, the first to try new social networks, willing to take risks and are usually the most recognisable for award-winning campaigns. Yes, but also no. There’s an art to B2B marketing that requires originality and dexterity, where the wins will be much…

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Snapchat fights back… a bit late

  The strenuous competition between Snapchat and Instagram/Facebook goes on. Last year we saw Snapchat’s fortune decrease following the launch of the IPO at the beginning of March. Source: Google   The profit decline can be blamed on a mix of overpromising and underdelivering in terms of customer growth, but also on Snapchat’s incapacity to…

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Your video content matters more now than ever before

Here’s the headline – for the first-time, subscriptions to streaming services like Netflix, NOW TV and Amazon Prime have outstripped traditional pay-TV subscriptions. Not my snappiest headline! Here’s why this is important. While the difference in the number of streaming subscriptions against pay-TV is small now, just 0.3 million, it’s easy to see that this…

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