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Is this the end of low-quality Facebook ads?

We all know that the Facebook algorithm changes almost daily at the moment. With all the constant changes, it’s hard to know what Facebook will now choose to classify as incriminating and will choose to demote, and there’s no doubt that the platform is clamping down on content. Earlier on in 2018, Facebook decided their…

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Take a few Moments on Twitter 🕑

Twitter used to be the place for short, snappy messages. It still is, to some degree, but in the industry landscape where storytelling is everything, it’s getting more and more difficult to tell story, or even parts of your story in one Tweet. Twitter Moments allow you to create and curate those longer-form pieces of…

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Back to the Future with LinkedIn

There’s been a great deal of talk over the past few months of the future strategic moves that LinkedIn might be making. As always, LinkedIn is extremely slow at implementing radical changes. The result of this perpetual situation is that the social network of the working people has announced one development with little to no radical…

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There’s another streamer on the block

Since announcing partnerships with publishers out recently, and in the past testing a more Netflix-esque offering, Snapchat brings us news of Snap Originals. Tapping into the lucrative reality show market which frequently gathers herds of young people who often morph into influencers, the new effort will be a dozen new self-produced shows new daily episodes…

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The bright side of social

It’s fair to say that social media receives more bad press than it gets appraisals. From the Cambridge Analytica scandal to the continuous battle against fake news, the bullying problem amongst youngsters, negative effects on mental health…the list goes on. These issues shouldn’t be ignored, but sometimes we can easily forget about all the great…

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The role of psychology in social

Ask any marketer, and they’ll tell you that generating engagement on social media all comes down to persuading your audience to respond to you. In order to persuade, you need to apply simple psychological strategies to trigger emotional responses from your audience, as a result of them viewing your content. According to a 2016 survey…

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What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the hype around video content. We’ve…

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