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TripAdvisor… from information to inspiration

In the week that we released our latest Serious Social focusing on travel, one of the biggest sites in this sector, TripAdvisor has revealed they will be developing a social feed within their proposition. There are 56 million conversations around travel in social… look at the word “holiday” and you’ll find mentions in the region…

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Collaborate with Pinterest’s influencer API

Once overlooked, Pinterest has been going from strength to strength in the social stratosphere. For travel, beauty, and fashion brands, it offers the perfect opportunity to showcase products or experiences, and now they’re looking to improve their influencer offering. Pinterest have realised influencers are becoming more and more active on the platform and brands are…

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Are travel brands doing enough to cut through the noise?

  It’s our travel edition! On this week’s Serious Social, we spoke to the CEO of Sagittarius, Paul Stephen, about his experience working in digital marketing for travel clients. The travel industry is so commoditised, it’s important for brands to stand out on social. To do this, they need content that tells a story around…

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Facebook M assistant can now translate French

At first glance, the news of the Facebook Messenger assistant M being able to translate French could be a little underwhelming. French translation isn’t a feature that most users are crying out for. But what makes this announcement a little more interesting is how this translation functionality is being used, which is primarily to assist…

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Are you ready for an Instagram shopping spree? 👛

  Rumour has it, Instagram could be developing a standalone shopping app, aptly named ‘IG Shopping’. First TV, now an online shopping platform, is there anything they’re not branching into?! This would make sense for the platform as Facebook recently confirmed 25 million businesses are using the service. Added to this, 4 out of 5…

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Wanky digital marketing

In digital marketing, we’re utterly brilliant at creating confusing titles and acronyms. Given the volume, you’d be forgiven for thinking industry had employed a Head of Wanky Titles. I only wish our Head honcho had created these abbreviations with the wit and humour of the late great Robin Williams in the movie Good Morning Vietnam.…

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Social creativity is a craft of many talents

Of course, copywriters and designers need a creative flair. However, when it comes to social media, the art of social creativity is elevated. It becomes a marriage between art and science. With so much audience data from behaviours and interests, to real-time and ‘moments’, there’s an opportunity to create thumb stopping content. It isn’t just…

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