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The latest additions to Facebook Groups

Add a Pixel to your Group Since GDPR, Facebook has stopped collecting or using data for behavioural targeting and removed thousands of targeting options. According to Marketing Land, Facebook removed a further 5,000 ad targeting filters to fight discrimination against religious and ethnic groups. So now, in this post-GDPR world, where Facebook is working hard…

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Instagram tweaks its suggested content feature

In an effort to make “Feed the best place to share and connect with the people and interests that matter most to you”, Instagram is testing a feature which will add recommended posts to your content stream from users you don’t already follow. A similar feature was previously trialled but there are a couple of…

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The pinning power of Pinterest

  It’s easy to overlook Pinterest, with the likes of Facebook and Instagram dominating the social space. But, whilst Facebook has been stealing the limelight with data breaches, algorithm changes, and updates to its ad offering, Pinterest has quietly been growing in the background. Is it time your brand took notice? Pinterest now has over…

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Social media reports – digging into the detail

When you pay for a service, you absolutely need to know the value of it. That’s why reporting is so important. Depending on your needs, reporting can be done over different timescales, can be campaign-based or time-based, and can be pulled for paid or organic media. We know reporting is one of those things where…

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LinkedIn revamps its Groups product

If you said LinkedIn Groups to me, I’d break out in a cold sweat thinking of all the spammy emails I used to get on a daily basis trying to persuade me I wanted to pop over to the platform to participate, so I was really interested to read that Groups were being updated.  …

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Goodbye still imagery 👋

Mobile usage has increased over time, but did you know that 66% of the global population now has access to information online? That’s 5 billion and 16 million human beings! And the fact that the time spent on mobile devices continues to increase year on year makes it an absolute no-brainer for brands to target these…

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A few tips to help you smash your IGTV content

Earlier this year, Instagram launched IGTV, which lets users upload videos up to an hour in length. Until then, video content on Instagram was limited to 60-seconds in feed and 15 seconds for each Stories frame. It’s no secret that vertical video is quickly becoming the norm for video content on social media. So like…

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GBBO’s audience love chatting about more than just cakes

On this week’s Serious Social, Annabelle and Katy discuss the findings from our latest insights report – Devouring the GBBO Social Opportunity. Bake Off is responsible for a huge level of conversation, with almost 1M mentions on Twitter alone last year. You don’t have to be a baking brand to chat about the show but…

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