Archive: 2022

  Within the blink of an eye 2019 is almost over, and my, what a year it has been! Everyone at immediate future has had a wonderful year full of hard work, laughter and much more. But, we couldn’t have done it without the help of our…
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That’s right, it’s that time of year when we all prophesied about what the future year will hold. We usually look back and back-slap the 2019 forecasts that bore a molecule of resonance and success. Some will make simple to prove assertions like ‘live video demand will increase’.
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We may be winding down for the Christmas holidays, but the world of social media is showing no signs of stopping! With lots of new features being launched in the past week, it can be hard to keep up. So, we’ve rounded up the best articles to help you…
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If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your…
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As the year draws to a close, many social media platforms and companies take a look back at the best bits from the year. Just last week we saw Twitter share the top Tweet trends of 2019 and TikTok published their top 10…
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Let’s be honest, we sometimes overcomplicate marketing activities. Planners can be accused of planning a plan to create a plan. Creatives are claimed to create complex artwork for the sake or showcasing their talent. Strategists are believed to strategise the best approach for strategic construction of a tweet in…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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This past decade saw leaps and bounds in the social space. To name a few – we saw the launch of Instagram and Pinterest, data breach scandals with Facebook and massive breakthroughs in video apps garnering nearly 1.5 billion TikTok downloads. The sector seems to be changing daily,…
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  Companies have been making use of eye-catching visuals for a while now, more so within the past year.  All you need to do is take a look at the Apple App Store and see the gorgeous illustration for their stories, and with the end of the year…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…   Twitter expands access to brand survey…
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Search engine optimisation (SEO) is a critical tool for any business as it can ensure you stand out in a very crowded online environment. But did you know that social media also has a part to play in your SEO plans? How? By tying into what Google looks…
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Social media marketing benefits businesses in many ways, not least as it facilitates a unique, direct relationship with your customers. However, many businesses, despite having and managing a social media presence, are failing to recognise one of the key benefits of this media – social listening. What exactly…
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Marketing teams are busy. Task lists swell daily. I’m not sure any marketer manages to achieve everything they set out to annually. Evolving sales collateral, event planning, commissioning reports, briefing the spring, summer and Christmas Ads, launching NPD, or improving demand generation. There is much to achieve as…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on for a roundup of the best articles we just have to shout about…   Twitter’s…
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As the UK gears up for an election on 12th December, there is no doubt you will have noticed that your social media accounts are being flooded with screenshots of political tweets alongside other posts, ads and conversations. Social media is now a BIG media platform for the…
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Creating and finding content to share on your social channels never ends, it is a lifelong commitment. And it is true that timely content is crucial to engage your following. But you don’t need to pressure yourself on just creating newsworthy posts; evergreen content can be posted in…
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If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter…
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The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place!   Snapchat looks to stay…
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Wikipedia co-founder Jimmy Wales has launched an ad-free social media platform, positioning it as ‘The Anti-Facebook.’ It’s major differentiator? It will not run on an ad-funded model. Rather, Wales aims to fund it on donations, similarly to Wikipedia.   Introducing WT:Social The new social platform hopes to combat…
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  In an effort to make Instagram a more healthy and safe place online, they platform has been testing out hiding like counts on profiles, “the idea is to de-pressurize Instagram”, and make it a space that’s more focused on connections, conversations and community, especially for young people.
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As a consumer, you’d be forgiven for missing the change in product branding which occurred this week by Facebook. Sorry, FACEBOOK. Their announcements around the rebrand focus on their objective to be “clear” about which products belong in their wheelhouse. This effort may seem little…
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Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…  …
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Included in Facebook’s latest Graph and Marketing API update, the social media platform has announced that in 2020 they will limit the number of ads a page can run at one time. Your initial reaction might be that this update could limit capabilities for your business. However,…
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It’s that geeky time of year for the creative soul, where Adobe releases its latest developments for its packages. Software such as Photoshop, Illustrator and After Effects have published updates to fend off the rivalling design packages such as Sketch, Pixlr, ProCreate and CorelDraw. Not to mention us…
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We recently saw the amazing Kipchoge run the marathon in under two hours. Kipchoge and his team achieved this after their dedication and focus over many, many months. So, you are asking yourself, what has this got to do with social? Here’s why! The big ‘C’ – commitment…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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  Digital marketers should play the long game when it comes to LinkedIn For digital marketers, ‘ROI’ is not a new term. It’s a metric that is consistently measured against efforts and budgets when reporting on performance. But how is ROI calculated and influenced? And how can we…
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Instagram Stories are a great way of creating visually appealing content that invites brands’ followers to engage, whilst still pushing out messaging and driving traffic to their website. But with new features constantly being announced, it can be hard to stay up-to-date with the latest trends and switch up…
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Starting anything new can be scary, and for some, social media marketing is no different. Whether it’s a brand new channel to you, or you’re testing new content, new paid strategies or going after a new audience, there’s an element of bravery needed. At IF, we’re always aiming…
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At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Carry on reading for the best articles we’ve found and just want to shout about   Facebook starts…
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  We all use face altering filters on Instagram. Some of them are cute, some of them are funny, and some of them let us distort our faces by giving us bigger lips and smaller noses – leaving some users wondering if they look better with these alterations.
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It’s been a known fact that since the rise of social media there’s been a constant battle with the world of Broadcast TV. The fear was first noticed by TV stations who were scrambling when media platforms such as YouTube and Facebook were amounting to users that blew…
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Coming up with an idea for a blog can be difficult. It can be easy to fall into the trap of rewriting the same content, over and over again, just in a different way. Or simply not using language that will drive consumers to engage with your content. Regardless,…
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The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an…
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The age-old question… when is the best time to be posting on social media? It’s a tough one to answer. Especially if you don’t have the time to test with scheduling times, or spend time looking into the all-important data. You may have landed with huge engagement figures…
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Gone are the days when you need to remind people to check your link in your bio. Instagram does drive traffic to your website providing you follow a few key pointers which, being a generous lot at immediate future, we are happy to share with you. Here’s…
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LinkedIn is playing catch-up again and has announced the new facility to create and manage events on the channel… finally! The functionality promises to allow us to “create private events, event update notifications, search filters to invite the right attendees”, and you can find it…
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  Well, the nights are drawing in and it’s getting colder and darker. But it’s never a dull day in the world of social media! We are always warmed up by the new developments and news stories that appear in our feeds which we bring to you in…
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If you’re reading this, you’re probably already familiar with the Business Manager on Facebook, and perhaps using it to great advantage in your paid social strategy. For some, the next step is considering markets outside the UK… nope, I’m not going to mention the ‘B’ word! Having attended…
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New season, new features   In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push.   Feature One: Customisable Story Templates  Facebook has finally taken a page out of Canva’s book, with the introduction of customisable…
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  Instagram has started rolling out a new format for Stories called “Create Mode” which will make all of its tools easier to access and apply.   The current highlight of this mode is the “On This Day” option, similar to Facebook’s ‘Memories’. The feature will show users…
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Another week has passed and my, what a week it has been! We love staying up to date with the latest happenings in social, and we’re sure you do too. That’s why we’ve rounded up the best articles from the past week we just have to shout about…  …
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In B2B marketing, it can be tempting to rinse and reuse marketing strategies that target decision-makers and upsell your offering. However, like the social media landscape, no formula for success remains the same. Just like B2C marketing, we need to factor in changing audience behaviours and the ways we…
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It doesn’t seem like long ago since Instagram announced it will be entering the world of eCommerce. And it definitely wasn’t long ago that users of the platform could create their very own AR filters. To maximise the usage of both features, Instagram is testing…
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Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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  So you may (or may not) have heard about TikTok, and part of that depends on your age or the age of the people in your life! TikTok is one of the fastest-growing social media platforms in the world. It allows users to express themselves in a…
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And so it continues… Facebook is following in the footsteps of Instagram and going ahead with testing the hiding of like counts. Starting in Australia, users will still be able to see their own like count, but this will be hidden from everyone else. Instead, followers will only…
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Earlier this year, we discussed how the introduction of AR on platforms such as Snapchat and Instagram is a real game-changer. The interactivity levels skyrocketed and we saw a new way consumers engage with social media and create content. Fast forward to now, and Instagram has promoted its integration…
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We love staying up to date with the wonderful world of social media and we’re sure you do too! So, we’ve pulled a variety of articles into one place that we just want to shout about, whilst keeping you up to date…   Snapchat expands ad length limits, announces…
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  Sometimes people reply to your Tweets about things you don’t want to see. And sometimes you just don’t want any replies to be seen at all. So, to help, Twitter has been testing out a new feature that lets you do just that. After launching an initial…
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Designers. Don’t you just hate it when you create an awesome asset to go out on social, but then you have that tedious job of having to resize it for all platforms – whilst still looking amazing!? Well, what if I told you, you may not have…
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The world of social media is a wonderfully interesting place, with new features and tests being announced nearly every day. In case you missed out on any of the announcements over the past week, we’ve rounded up the best articles all in one place, because you know, we’re good…
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It would be hard to make a secret of how far social media and technology have come in the past two decades. But let’s take a moment and look at the evolution and changes we had to go through to get where we are today. With the likes…
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Meet employee advocacy, the first cousin to influencer marketing. Your employees are generally the best advocates you have. They can be a credible and creative way to build brand recognition and instill trust in your business as well as generating word of mouth. And let’s be really honest, where…
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Not many things in life are guaranteed, but one thing is for sure – there’s not much originality when it comes to social media trends these days. Instead, the big guns continue to scope out the latest crazes, trends and innovative tools from their competitors and then create…
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Episode 3 *spoiler alert* don’t read unless you’ve watched! The rise of second screening has seen TV become a substantial driver for social media activity. TV and social are complementary. In fact, they can now be seen to feed off each other. Never more so than GBBO on TV…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening……
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There have been some great releases recently from the social platforms which make us all into creators – but before you leap into testing them, consider why. Is it just a “be first” mentality, or have you come up with a great idea and you’re looking for the…
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So you and your marketing team have taken an idea from the drawing board through to execution and you now have a great piece of content you can all be proud of, but now what? You can share it across your networks and hope it hits your target…
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Huh, I hear many of you say. But, it’s true. Having spent months creating a meaningful report or white paper flush with extensive insight and valuable intellectual property, it’s a given that you’re going to place it behind a gate to gather critical data on potential customers.
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Episode 2 *spoiler alert* don’t read unless you’ve watched! Since its move to Channel 4, Bake Off has offered advertisers the opportunity to be part of this cake obsessed community for 8 weeks of autumn. After the initial move to a commercial station (which came with some negativity), advertises…
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This isn’t going to be shocking, but it is something businesses need to hear. If you post once a month on social, you won’t see results. If you share off-brand content, you won’t see results. If you’re on the wrong platforms, you might see results, but they won’t turn…
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  Instagram (or more likely, Facebook) are developing a new app called Threads – a messaging app where you can automatically share your location, speed, and battery life, as well as the usual stuff like text, photos, and videos with your ‘close friends’ list.   Users will be…
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Over the past few weeks we have seen multiple announcements from Twitter; filtering direct messages, swipeable lists, and 6-second video ad bidding. Now, the platform has announced its testing a new, larger image carousel format for advertisers and it seems they’re really trying to up their paid game. After…
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We love staying up to date with everything social and this past week did not disappoint! We’ve compiled a bunch of articles together that we just want to shout about, and we’re sure you’ll enjoy them as much as we did…   Facebook is testing a new listing of…
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Episode 1 *spoiler alert* don’t read unless you’ve watched! Even before season 10 of Bake Off started, social was alive with intense anticipation. By 7.45, according to Brandwatch data, there were over 24 thousand posts on Twitter from 7,898 authors – suggesting that enthusiasm for the show had people…
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Whilst most of the population is settling down to our favourite end of summer programme, Great British Bake Off, community managers are poised, fingers on keyboards, ready to work the show to get their brands noticed on social. And it makes a lot of sense after all the first…
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If you’re a B2B marketer, there’s no doubt that you’ve had to sit through countless meetings, presentations and lesson modules that follow the same three-pronged strategy: 1. What’s the buyers’ problem, 2. How does my technology fix it? and 3. How can I prove that my product is…
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Another week has passed, and what a week it has been! We’ve rounded up the best articles and updates from the fast-moving world of social media to get you up to speed in no time.   Twitter launches 6-second video ad bidding, providing new options for video marketers. …
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The future of Instagram looks fun, funky and a whole lot more filtered! That’s because they’ve recently opened up the Spark AR filter creation platform for all users, allowing anyone to create augmented reality filters and publish them on Instagram stories! This will open a whole host of…
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Black Mirror – but IRL. That’s what comes to mind with news of Facebook’s partnership with a University of California San Francisco study with the intent of giving people with serious brain injuries the opportunity to type words using a brain-computer input mode. The research, which works to map…
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  Ahhh Tumblr – what once was a buzzing hive of indie creators, a place to share your work and interact with others and its booming creative community, has slowly been meeting its demise over the past few years when they decided to ban adult content from the…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening……
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Neuroscience or more aptly neuromarketing is regularly written off as a ‘fad’ by marketers, all the while they respect the uprising of machine AI and big data. If only they realised neuromarketing is an amalgamation of AI, big data and behavioural science, all rolled up into this neat…
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Instagram is perceived as the favoured social media platform by many, and including it within your social strategy is a must. But for years, marketeers (us included) have struggled with scheduling posts due to the app not having its own scheduling tools, turning to external apps and sites.
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Welcome back, to another week of IF Social Snapshot! A wonderful roundup of social media news that we believe you should know. Stick with us and you’ll always be up to date with the latest happenings and newest updates on social!   Facebook adds Instagram scheduling to Creator…
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It’s no secret that the streaming sector has become the go-to medium for consumption of media. Although short-form has social media as the perfect tool, research has concluded that long-form video is still championed by the living room television. Although consumers may start their long-form media on…
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It’s astonishing the number of people who proclaim this without having even tried using the platform for B2B. “Facebook is more of a consumer channel. We use Twitter and LinkedIn.” Yet, when pressed, the spokesperson rarely has any supporting evidence or experience as to why they’ve landed at…
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Summer is traditionally the time many of us slow down – heck, we all slowed down in the very recent heatwave – as many of us go on our holidays or enjoy time at home. And while many things go quiet over the summer, does social media? Well…
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Another news-filled week has passed, so here we are… bringing you a roundup of the best articles we just want to shout about. Stay with us and we’ll get you up to speed with the latest happenings in social in no time!   Snapchat launches major new ad campaign…
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As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is…
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We love a good B2B brainstorm – it’s one of our (many) nerdy fascinations. So, when given the opportunity to attend the B2B Marketing Ignite 2019 conference, we simply couldn’t resist. Not to mention, our dear friends and clients at Fujitsu would be speaking on…
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The UK and most of Europe is currently experiencing a heatwave – as I write, the temperature in London is set to reach 38º Celcius…  scorchio! So how are you planning to deal with this? Hire some air-con? Hibernate in the Ice Bar or, to be fair, any bar…
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Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for more…   Pinterest adds new self-help tool to assist users dealing with mental stress and fatigue. https://po.st/q9V8ox Pinterest has added…
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Over the months Twitter has been testing out new ways of clarifying users replies, be it highlighting replies from an original poster or identifying responses from connections etc.   These features have been rolled out on their beta test app “Twttr”, this included colour coding to signify replies,…
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This phrase is relatively new, but the social savvy will recognise it instantly as the hybrid of neuroscience and marketing. Whilst mixing psychology and sales isn’t something new (charm pricing, duh), for the first time social is recognising the power neurology has on marketing – explaining why books…
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With all the rumours that surround privacy on social media platforms and the common suspicions we have about being spied on through our popular handheld devices, Facebook is clearly trying to take a step in the direction of transparency. We all get spooked after having a conversation in…
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Fallen behind on the past week’s news? Fear not, we’re here for you with a roundup of the best updates and tips that we want to shout about. Keep on scrolling for the latest updates and tips from the industry!   Twitter announces full rollout of the platform’s new…
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Every company, be it B2B or B2C, will always be searching for new ways to spruce up their social media strategy; whether there’s a new format or a fun, innovative creative concept to try – we all want to break the social boring. But, are you experimenting with your…
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It’s a question we’re frequently asked, and one that doesn’t seem to go away. It’s clear there is still much confusion around the metrics you should pay attention to, versus those that are nothing more than a positive signal. Too many people in industry mistake the latter for…
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The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more……
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Sometimes it’s hard to keep up with the fast-moving world of social media, but this is where we step in. Keep on scrolling for the latest updates and tips from the industry!   Facebook brings back reach estimates for Custom Audiences. https://po.st/svu5UB Marketeers rejoice! Facebook has…
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We all know that the slick, stand out visuals are important when it comes to telling your brand’s story, but have you considered the importance of incorporating user-generated content (UGC) into your strategy? Sifting through the masses may seem like a daunting task, but that unexplored pool of…
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  Are you up to date with LinkedIn? LinkedIn pages have a few new ways you can improve the visibility, content and followers – here’s a checklist you can use to make sure you’re maximising this platform – because they have over 500m users! Tagline There’s a space…
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All businesses are after results – but how do we make sure our social strategy lines up to deliver? While it might seem obvious, strong social needs a strong foundation. Here are the 3 tenets meaningful social content can’t live without: Know your audience Whether you’re in the…
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Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time.   Sorry, ads are coming to TikTok.
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According to the latest data, more social media users than ever are choosing to visit the ‘Explore’ section of Instagram – in fact, more than half of users do. Along with the data also showing that 80% of users follow a business* on the app,…
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No matter how major or minuscule the update, here at immediate future, we just love to hear about them! And, we love to figure out how we can use the new features to develop our and our clients’ social strategies too. June certainly didn’t disappoint, Twitter especially, with…
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This is one audience tech brands want to reach. The audience where 70% are the decision makers and the rest influence the purchase. We took a look at who they are, what they talk about and what motivates them. And produced a report which digs into…
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