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It’s time to serve, not sell

Navigating through today’s societal challenges as a marketer is no easy task. Driving business objectives while also remaining respectful and providing support to audiences is a delicate balance that can easily be threatened with one wrong move. In recent podcast “Marketing in the time of Coronavirus” with Mark Ritson, he highlights some examples of campaigns…

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Social Snapshot – 15.04.20

Pah! Long weekend, what long weekend.  When you’re in social, the chatter doesn’t stop just because it’s Easter. Whilst the conversations rise, the channels push out Beta functions they would normally keep under wraps until they were properly tested. Many companies are experimenting and launching co-viewing entertainment content faster than you can shout “chocolate eggs”.…

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Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate is building digital communities. If you’re after more know-how…

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Facebook Messenger – Desktop Edition!

  (…in which the author has nostalgic ramblings)   Well it’s about time, Facebook!  The company has now announced that Messenger for desktop is available for download for both Windows and Mac OS machines.   In a quote from Facebook: “people are using technology to stay in touch with the people they care about, even…

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Social Snapshot – 08.04.20

As we head into a short couple of weeks here in the UK there is no stopping the social platforms. They are supercharged. Delivering better formats, greater functionality and some interesting innovations. It isn’t likely to stop over Easter, either. Seems there are redesigns and rumoured launches aplenty – with a few sneak previews. Read…

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