Social Snapshot – 12.08.2020

Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Pinterest rolls out skin tone search & AR. Pinterest has expanded its Skin Tone Search Qualifiers tool beyond the US,…

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Episode 22: How To Improve Your B2B Content

  Episode 22: How To Improve Your B2B Content The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms today. It’s time to take on the challenge. Better…

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Your B2B content is desperate to be used

The B2B landscape is an interesting one. There’s a common misconception that B2B organisations are low on usable content, but it’s simply not true. The landscape is actually flush with more information and eye-catching, challenging content than perhaps a lot of businesses realise. What do I have right now? Think back to the white papers…

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Write Your Way to Better Social Media Results

Writing for social media ads might seem like a no-brainer, but there’s a lot more involved than you may think. Social media is a noisy landscape, and you can’t simply rely on your creative to get your audience’s attention – you need them to buy into what you’re selling (and saying). We’ve rounded up some…

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The audience you want versus the audience you have

‘The audience you want, versus the audience you have.’ It sounds like a jargon fuelled line you’d hear in a Harry Enfield comedic skit featuring the character of a cheesy marketing exec spewing lingo to make themselves look good. However, the ‘loadsamoney-esque’ dialogue is an important strategic facet of social media marketing and is key…

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