Out of time to catch up on social media news? We’ve done the work for you with our Social Snapshot – collating the biggest news of the week: Oracle confirms Bytedance-TikTok partnership in US The big news this week is Oracle confirming it has secured a Bytedance-TikTok partnership in the United States – appeasing…
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Ep. 27: Serious Social – Cracking the branded community code This year more than most, online communities have sprung up for all sorts of people to connect with each other. Brands are keen to get in on the action, looking to build branded communities. In this session, Katy Howell explores why so many communities…
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We know it’s technically still too early to talk about Christmas, but in the world of marketing, Christmas usually starts in July – and this year it was even earlier! (See Katy Howell’s Christmas in July Serious Social for all the facts and figures about what we were searching for, as early as April!) So, it’s…
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Ep 26: Serious Social – Don’t make a boob being brave Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery and gives away some best practice tips on avoiding mistakes! If you’re after more know-how to break the social…
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Our purpose at IF is to break the social boring – what does that take? Bravery. Courage. AND preparation. The campaigns you see out in social which tackle taboos or hit a topic head-on – and then succeed – they’ve taken time to prepare, to look at what the possible pitfalls could be. Here are…
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Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and a head full of real-world advice. If you’re after…
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Much like Vine before it, TikTok exploded onto the social media landscape – with an estimated 500 million users across the globe today. Naturally, a slice of that pie is up for grabs and Facebook jumped in with Instagram Reels in August (though some were seeing a different, earlier version all the way back in…
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It drives me mad when our industry talks about brands being authentic. It is thrown around on social posts, videos and blogs – like a sticking plaster you can slap on a brand to make it all better. It perpetuates the illusion that to be authentic, you just need to APPEAR to say the right…
Read MoreFor this week’s social snapshot, we’re bringing you the top social news that’s on our radar (and feeds). It’s been a big news week, with lots of features, programs and insights guides. So, let’s jump straight in! Some users are now able to view Instagram Stories on Facebook Some users have reported seeing a notification…
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Despite the success that B2C organisations have seen, B2B companies have been dragging their feet when it comes to Instagram. And we get it. Starting, managing, and maintaining an Instagram account takes a lot of resources. Not only does the messaging need to be on point, but the feed and aesthetic needs to be well…
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