Excelling in paid social media

Paid media is a complex and ever-changing beast that can make success on social particularly difficult. Especially if you don’t take note of the regular adaptations to features, functions and most importantly algorithms – recently there have been some big changes. Understanding algorithms is key for knowing what you need to do with your content…

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Social Snapshot – 24.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Instagram’s testing labels in Stories Instagram has been found testing new ways that users share…

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Space tabs?

  As we all know and have seen, Twitter has been working on their Spaces tool and more specifically trying to improve their Spaces experience.    Currently, the only way to join is to open the Twitter app at the right time that a “Space” is in progress, they show up in the Fleets bar…

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210319_KH_Read The Feed

Episode 49 – Serious Social – Read the feed

  Ep 49: Serious Social – Read the feed It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging, alienate customers and garner awareness for all the wrong…

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How to balance your brand to get social attention

Since McDonalds and AutoTrader talked about being bold with content, it has been front of mind for me. I cannot stop thinking about the minutiae of being brave with social comms.  It matters. Social is so noisy, you need bold content to grab attention. But it is a complex challenge – being brave is not…

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Celebrating Clubhouse’s first birthday in style

Clubhouse is the talk of the town, but did you know the famous audio, invite-only app is one year old!? That’s right, this week, Clubhouse celebrated its one-year anniversary. Despite the platform still operating in private beta – an invite-only operation that is only available on iOS (sorry Android users!) – the momentum is growing…

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210312_BL-CB_Design for social

Episode 48 – Serious Social – Design for social

  Ep 48: Serious Social – Design for social In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values. Belle Lawrence is joined by IF Senior Designer, Chantal El-Bikai and OSP Design Director, Sharon…

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