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Stand out from the crowd…Sometimes

On social, its crucial for brands and identities to sometimes stand out from the crowd, to create content that engages users and makes an impact.   Making the same content as others can appear stale and overdone, so there is a lot of pressure to create content that can be thought-provoking or impactful. When done…

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Social Snapshot – 10.03.2021

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know…   Twitter’s restricting ad replies The news we’re welcoming with open arms! After rolling out the…

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Resources and Information on IWD 2021: #ChooseToChallenge

March 8th is International Women’s Day, and it marks one of the most important days of the year for organisations, communities and individuals to celebrate women’s achievements, raise awareness about women’s equality, lobby for accelerated gender parity and fundraise for female-focused charities. We’ve collated some key information and examples of how to celebrate and support…

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Celebrating Women – Pinterest Style !

That’s right, Pinterest are out here celebrating and showcasing independent shops owned by women for International Women’s Day. “Working women were disproportionately hit by the COVID economic fallout. Last December, women accounted for 100% of U.S. jobs lost that month. There are even talks of a “Shecession””. Now, more than ever, they need support. According…

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Approaching your TikTok strategy

With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach a TikTok marketing strategy? We’ve outlined…

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