How the influencer marketing landscape has changed

Influencer marketing: a form of social media marketing that helps bridge the gap between businesses and consumers, offering insights into products to help inform decision making and ultimately influence audiences. Of course. What started as a hobby and changed into a career in 2009, influencers have taken the social media marketing world by storm. As…

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Social Snapshot – 07.04.2021

Another week, another Social Snapshot! Grab a coffee and get stuck in to get yourself up to speed with the latest happenings in social 👇🏼   TikTok adds auto-captions TikTok has added a new auto-captions feature where users will be able to overlay automated subtitles onto their videos to improve accessibility. Find out more here.…

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210326_CJ_Unlocking Paid Media Excellence

Episode 50: Serious Social – Unlocking Paid Media Excellence

  Ep 50: Serious Social – Unlocking Paid Media Excellence In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your paid social media campaigns this year. If you’re after…

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Excelling in paid social media

Paid media is a complex and ever-changing beast that can make success on social particularly difficult. Especially if you don’t take note of the regular adaptations to features, functions and most importantly algorithms – recently there have been some big changes. Understanding algorithms is key for knowing what you need to do with your content…

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