A straight-talking summary of GDPR-enforced changes to Facebook’s Paid Media proposition

Facebook’s Paid Media proposition is changing. After the data breach, and with GDPR coming up, it’s clear why they’re doing it. But, if you use Facebook for advertising, you’ll want to know what’s changing and how. As a Facebook partner, we’ve got all the finer details.

In this week’s Serious Social, we’re bringing you the latest. And, we’re here to help you recognise the impact on the industry and on your advertising.

Get months’ worth of vital info, including key dates and data changes, in just 5 minutes.

 

Latest Posts

The era of UGC driving rumbles on – with LinkedIn now saying that content generated by individual profiles is proving more effective for B2B lead/sales generation than business pages. Yes, people buy from people so we can understand this logic. We’re more likely to engage with a personal post than…
Read More
You know what’s oddly cheering. Most brands have loads of proof that they’re worth buying. By proof I mean the specifics that make a claim believable when someone repeats it to a friend, or a colleague, or their partner on the sofa. Customer stories with detail. Before-and-after that feels properly…
Read More
If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.
Read More