Buses, socks and online Christmas shopping trends

High CPC, low CTR, reducing ER – it’s a social media marketer’s nightmare. How do you address the balance and spot the early signs for trouble? We’ve got some tips. B2B or B2C, LinkedIn or Meta, the platform top-level metrics give you an indication of how…

TikTok is no longer just the place for dance trends, funny videos and viral recipes it’s quickly becoming one of the biggest shopping destinations online. This week, TikTok launched a brand-new global campaign for its advertising platform with the catchy slogan: “Watch it. Love it. Want it.”…

When reach dips, the content people keep is what earns its keep. Bank holiday weeks can be a challenge for marketing teams. Reach is often less predictable, approval chains slow down, and the temptation is to keep feeding the calendar because silence feels risky. I’d use the week differently. It’s…