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The swinging sixties has all the answers to digital innovation

Most people, when they think of the 1960s, will probably recall the ‘swinging sixties’ or the relaxation of social taboos (clothing, music, drugs, sexuality, formalities and schooling). You may even bring to mind the conflict that raged in Vietnam, the Kennedy assassination or the Apollo 11 mission placing Neil Armstrong on the moon. What you…

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Is it a yay or nay for the Facebook “Dislike” button?

You’re scrolling through your newsfeed when a friend shares some unfortunate news, and naturally you want to express your sympathy. Do you click “Like”? It just doesn’t seem appropriate! So how about “Dislike”? It’s a question Facebook CEO, Mark Zuckerberg has recently been mulling over. The suggested addition of the “Dislike” button has been an…

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Are All of Your Ads Being Blocked? The Rise of the Adblock

It’s been a tough time for advertising execs as the industry fights on several fronts; with first the news that half of media spends on display ads via Google may have been wasted on “non-viewable” impressions, to the year-long exhaustive struggles with Wall Street investors in explaining what the ad-tech sector is actually doing. Now,…

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Are Any of Your Ads Being Viewed At All?

  An eye opening study this week released by Google on the state of the ad viewablity has startled advertisers. According to new research, the 5 Factors of Viewability, an estimated 56.1% of ads are not seen by human eyes. If you’re an advertising exec with a media spend, are you sure that you’re are…

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#MontyThePenguin taking social media by storm

John Lewis ads over the past few years have always been a hotly anticipated affair, and for many marks the countdown to Christmas. The department store is renowned for creating highly evocative commercials which tell moving stories around the magic of Christmas and going the extra mile for our loved ones. Last year we saw Bear…

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Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two weeks, which is testament to…

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The Curation Economy – Abundance to Poignancy

  As digital content marketers we are in the throes of two concurrent data revolutions. That of Big Data and secondly, the contextualization of big data. You won’t win customers with Data solely – but when you use that data to contextualize your content you will. What does that mean – it signifies that we…

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