recruiter

Being a recruiter, means being a marketer

To be an excellent recruiter, you must be an excellent marketer. Although the stereotypes in personal attributes to these two careers seem poles apart, the link between them is getting stronger. It is no longer about job boards or who you know (although that does play a part). It is about intelligently sourcing candidates, being…

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thorpe

3 social media essentials from the Thorpe Park experience

Back in November last year, the amazing Marketing Director at Thorpe Park, Jason Wills, joined the Social Speakeasy to tell us how he drives the success of his social activity. The insights were so valuable that I thought it was worth revisiting. And in particular highlighting three central points focused on balancing detailed planning and…

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lego

Brands using social media to cash in on Sochi 2014

2012 Summer Olympics in London, affectionately coined as the ‘Twitter Olympics’, saw the use of social media as a tool to bridge the gap between athletes and their fans. Social has garnered a new kind of enthusiasm around the Olympic Games, changing the way we consume and talk about the competition. The games have really come…

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The Rise of the SYBAW Smart Young and Bored At Work

The Rise of the SYBAW (Smart, Young and Bored At Work)

Call them what you like, Generation Me, the Lost Generation but they remain top of the lust-list for advertisers and companies alike. This new sub-demographic spawned from Generation Y can be described as “the most sophisticated and therefore the most important media consumer that the planet has even known”, and appealing to their interests means…

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Facebook advertising – how au fait are you really

Facebook advertising – how au fait are you really?

Having a firm grasp of Facebook advertising mechanics is a must when it comes to social media marketing. Any creative campaign can be turbocharged by way of Facebook ads, assuming they are managed effectively and optimised in real-time. But Facebook doesn’t always make it easy for marketeers to get started, especially since they regularly make…

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Twitter ads Now open to everyone

Twitter ads: Now open to everyone

Facebook has them, LinkedIn has them, but when it comes to advertising on the platform, Twitter was lagging behind. Until now. That has all changed this week with the introduction of Twitter’s self-serve advertising platform for the UK, Ireland and Canada. Previously companies outside the US had to contact Twitter directly and form a working…

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Latest Social Advertising Developments

We have had mixed news recently around online advertising, with some sites focusing more heavily on their advertising offering, whilst other businesses are popping up to block ads from customers devices… So you know what’s been happening recently, take a look at the latest developments here: Simplified Facebook Advertising It was announced yesterday that Facebook…

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