Social Snapshot – 03.07.19

Another week has passed, and my, what a week it has been! We’ve rounded up the best articles and updates, just for you. So, carry on reading, and we’ll get you up to speed with the latest happenings in social in no time.   Sorry, ads are coming to TikTok. https://po.st/w0kmAT Still in beta testing, it…

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The BBQ – are you missing out?

The very strong chance exists that you enjoy a BBQ! After all BBQ & at-home eating & entertaining is now the UK’s No1 summer home leisure activity, with three out of four households now owning some type of BBQ grill. So you probably aren’t missing out in hosting, attending and eating at a BBQ! But…

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Don’t get your pixels in a twist

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your paid campaigns, at least, will…

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Interesting interests on LinkedIn

Fanfare, please! LinkedIn has finally introduced interest targeting options to their paid campaign manager – three cheers! So all those hashtags you’ve been faithfully adding to organic content and wondering “what exactly is this doing for me?”… wonder no longer, they are indicators for users’ interests of which we advertisers can now take advantage. At…

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