Facebook steps up its game with another feature for video marketers. Advertisers can now buy video ads that will only be served when people are viewing a video. This should increase the chances of viewers watching your content! Shortly after Facebook revealed its video service, Watch, the company didn’t waste any time in competing with…
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In our ‘blink-and-you’ve-missed-it’ digital world, social media is leading the way in which most of us receive information. Instagram’s influence continues to grow. The platform topped 700 million monthly active users earlier this year and Instagram Stories reached 250 million daily active users just over a month ago. As we’ve been bragging about recently, Instagram has upped its game…
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The online consumption of Sports Online sports viewing has been growing significantly and as consumer attention gets scattered across multiple platforms and devices, it is interesting to understand what major marketing players are doing to follow suit. Trends A positive problem? Opportunities arise for advertisers as a need for engaging content online continues to…
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It’s time we talked about the mediocrity of social media. Brands that are filling the noisy, noisy, world of social with average content for the sake of being social. It’s been an issue that has been creeping up on us for some time, but it is reaching silly proportions now. And as marketers this must…
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It’s been a while since I’ve written about the ad blocking war that is being fought between advertisers and consumers. Every time advertisers find a way to get behind ad blocking enemy lines, ad blocking companies tinker around with a little bit of code and instantly launch a counter attack. The ad block war is…
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Facebook did it, now Snapchat have made the financially lucrative choice to make their ads platform more accessible to small and medium enterprises. As the paid media specialist at immediate future, I have been waiting to sink my teeth into this new proposition since I wrote my first blog about the possibility of a self-service ads…
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Reporting back to senior management with low conversion rates can become the bane of one’s life. And then to top it off, you are probably working extremely hard to persuade for more budget towards your social campaigns. It’s 2017, and you shouldn’t have to battle to prove the success rates of your campaigns. If…
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Express yourselves! Say more with Twitter’s latest tweak We can all agree that saying everything we need to within the character limit on Twitter can become quite tedious and at times extremely frustrating! Yet somehow, being the super-species we are, we have adapted and now excelled at this. In 2006, the limit was 160 characters…
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Pinterest is now letting brands promote apps on their walls via the platform’s self-serve platform and API partners. The update means iOS users can now download apps to their mobiles within Pinterest, without being redirected to the app store. Although it is fairly new, the feature has already been beta tested with around 100 brands,…
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It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we must adapt your…
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