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Get your B2B social media right in 2019

Last week, LinkedIn released some fab blogs about daring to succeed in 2019. Now that sounds like something we definitely want to get on board with. So, of course, we’ve been keeping up, and we’ve summed up the best bits from last week. Audience Trends Let’s talk about building personas and how to create dynamic,…

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Is hashtagging on LinkedIn #WorthIt?

Social media is the place for meaningful conversations. Hashtags are a way for people to find and join particular conversations. Twitter was pretty centralised around hashtagging for conversational purposes. Facebook and Instagram jumped on the bandwagon too. LinkedIn introduced hashtags to the platform a hot minute after the rest of them, but, after two years…

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LinkedIn Voice Messages

LinkedIn’s latest feature update allows the sending of recorded audio messages from one member to another. Reducing the friction of communication in an online community like with any new tool, voice messages, can be used well or poorly. By providing its users with an option that is popular on mobile apps, such as WhatsApp and…

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Is influencer marketing for B2C brands only?

  When you think of influencer marketing, your mind probably wanders to the Kardashians or Zoe Sugg. Any marketer knows that done in the right way, influencer marketing is a great tool for consumer brands to reach their target audience in an authentic and engaging way, and lead to products flying off the shelves. But,…

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