TB2-04-Blog-Square

Social media and the landing page – A match made in heaven

  Rather than leading your social media traffic to the home page, why not take them on a journey via your landing page and turn visitor numbers into conversions. Creating web pages with a specific purpose is a gold mine for gathering new leads, encouraging event registration and guiding visitors to a particular product, service…

Read More
OL-26-Blog-Square

Microsoft to buy LinkedIn – what this means for you

Well I have to confess I did not see this one coming. Given LinkedIn’s history of building, developing and buying their own range of ‘add-on’ products, I was certain that they would release their own CRM/listening tool. The lack of API for LinkedIn has always been an issue for us data-loving, social marketers. Despite some…

Read More
OL-25-Blog-Square

The golden rules for B2B social messaging

Great B2B social media content has many facets. We often hear about high-quality visual social content that can double – or even triple – engagement, the principle of ‘shattering’ larger assets or cutting video to work better in-channel on social. However, the unsung hero is often the copy, the message. It is a real talent…

Read More
OL-24-Blog-Square

The week in B2B Marketing

We are suckers for B2B marketing… it’s part of our DNA here at IF and we like to keep our finger well and truly on the pulse. We are working with some absolutely cracking names in B2B right now and we figured that it was only right with all that is going on – in…

Read More