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The golden rules for B2B social messaging

Great B2B social media content has many facets. We often hear about high-quality visual social content that can double – or even triple – engagement, the principle of ‘shattering’ larger assets or cutting video to work better in-channel on social. However, the unsung hero is often the copy, the message. It is a real talent…

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The week in B2B Marketing

We are suckers for B2B marketing… it’s part of our DNA here at IF and we like to keep our finger well and truly on the pulse. We are working with some absolutely cracking names in B2B right now and we figured that it was only right with all that is going on – in…

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Professional Persona Targeting on Twitter

Times have changed, that’s a fact – and you can take that to the bank! I remember a time, a simpler time – when Facebook was all fields, 3-way calls reigned supreme and if you wanted to reach an audience with an advertising message all you had to do was get a billboard and several…

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