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Does storytelling have a place in the B2B world?

Regardless of the complexity of the sector or product, there is always a human story that can be told. It is this story that allows us to connect with B2B buyers on a personal level. While they may be key decision makers controlling the purse strings of a company, they’re still human. We all love a…

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Social Media for the greater #SocialGood

  The sixth annual Social Good Summit took place last month at 92nd Street Y, a world-class cultural centre in New York. The star-studded summit coincided with the UN General Assembly and the Sustainable Development Summit, in which world leaders adopted 17 new Global Goals.   Image: The Global Goals for Sustainable Development   At…

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Activate the ‘trident tactic’ to drive B2B event attendance

All too often driving attendance to events in the B2B world is an afterthought. Companies spend hundreds-of-thousands of ££’s on set-up, stands, design, product and offline marketing and organisation. Then, in the weeks running up to the event, they realise they have not placed enough focus on making their customers and prospects aware of the…

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Managing social content during Silly Season

We’re in the middle of the summer silly season – traditionally the time of year when there’s little actual news to report (unless of course, you consider air conditioning being sexist as headline news). And this is just as important for a social media strategy as planning for other annual events like Christmas or Valentine’s…

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