death-Blog-Square

The death of the whitepaper for B2B marketing?

Over the last few years, white papers have become extremely popular and effective as a content marketing tool for B2B marketers. With so many companies pushing their whitepapers, we now have a deluge of content. Has the white paper reached saturation point? White papers have gained significant adoption as an effective content tool, mainly due…

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72 percent

The summarised social journey to B2B ROI

Last week Katy Howell and Tom Ball shared their insight and experiences in b2b lead generation through social. Get up to date on key takeaways from their live discussion here, and discover the difference that creating and distributing valuable, relevant and consistent content can make to attract your target audience – and, more importantly, what…

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Performance Matrix

Throw your B2B buyer a life jacket in a sea of content

The opening up of the LinkedIn publisher platform is another symptom of a potentially unwell state of content marketing. Quite simply, we are drowning in a sea of content and some of it is just ain’t that good. From the recent Content Benchmarking Report we can see that inbound marketing takes up to 40% of…

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Rulers

Size matters in social…more than ever

  The ability to know what engages your audience has always been important but marketers, consultants and analysis are turning their attention to why? With more social media insights than ever we are empowered with the ability to optimise our social content and this allows us to answer the why question. By taking a scientific hypothesis/variable…

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cms

Content Marketing Score and LinkedIn resources not to ignore

LinkedIn’s recent set of proposition from their marketing solutions team again illustrates the focus the platform is placing on content, and being the centre point for your daily fix of industry news and views. After announcing widening the publishing platform up to all users, LinkedIn have launched their own Content Marketing Score and associated trending content to…

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