LIb2b

LinkedIn: The lean, mean content marketing machine!

LinkedIn is running ‘full steam ahead’ in its content marketing efforts as it announces the release of two new content analytics tools, dubbed as the “Dynamic Duo” for businesses. Read on to discover why the news should come as music to the ears of B2B brands marketing from the platform. Do you use LinkedIn as…

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Collaboration: the key to B2B lead generation

The way consumers purchase products has changed. The internet, and particularly social media, has transformed the ways in which consumers buy and research products. No longer do you simply walk into a shop and purchase a product you have never used before. Consumers are researching the product online: reading reviews, comparing price points, consulting blogs…

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Content_Marketing_in_2014

Content marketing in 2014: How B2B brands can excel

In our recent blog post, ‘6 social media 2014 predictions from some of the most influential industry authorities’ one of the core predictions identified for this year was to embrace the power of content. ‘All the research at the end of last year suggests that marketers know that content is crucial. And without a doubt…

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Examining the impact of the new LinkedIn Showcase Pages

Examining the impact of the new LinkedIn Showcase Pages

With every company, there are always multiple areas to focus on and different products to promote. But how do you ensure that when promoting online on sites such as LinkedIn, your focus is evident and not just a jumbled-up mess of completely different areas? If this is a common issue facing your business, then LinkedIn…

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b2b

5 Inventive ways B2B brands use Vine

Is Vine suitable for B2B brands? This is a good question, which I hear being raised over and over again. “Shouldn’t only food brands and celebrities use Vine?” – some may ask. A little investigation I did this morning reveals that, B2B brands can be equally creative Vine makers, and some do it really well. …

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3 Ways that B2B companies can maximise Instagram

As you may know, visual content is key for brands looking to find success on social media. The rise of visual content has coincided with the rise of popular platforms like Instagram, to take advantage of the power of photos. Over 150 million users, an estimated 5 million photos uploaded per day and well over…

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3 social platforms you should not ignore in B2B

We spend a lot of our time with our B2B clients talking about, and operating in, LinkedIn, Twitter & YouTube. Whilst these platforms (for good reason, particularly LinkedIn) are taking the floor and presenting the most opportunities at the moment, it is important for Marketers not to become closed to the opportunities lying in other…

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