Reports have emerged of a new standalone app being worked on by Instagram. Tentatively known as IG Shopping, the app will allow users to browse products and services from retailers that they follow and purchase them directly from within the app. Instagram has declined to comment on whether there’s any truth to this news. The…
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If you’ve reached this blog, you’re probably wondering why you should implement multi-camera live streaming into your digital marketing strategy and how to pull it off. Firstly, if you feel overwhelmed by the amount of technical terms, don’t worry about it. There is a lot of science behind it, so it’s normal. Somehow, we’ve…
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With the Great British Bake Off just around the corner (Yippee!) it’s not too late for brands to take advantage of the engaged and vibrant social community that #GBBO attracts. This year’s Love Island proved how fruitful social TV campaigns can be. Savvy marketers tapped into the zeitgeist and grabbed the opportunity to gain wider…
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Approximately 2 billion people use social media. Figures are expected to grow as mobile device usage and mobile social networks gain more traction. With customers using social media 24/7, and on such a variety of platforms, what was best practise last week might not work today. Keeping up with all the latest policies and…
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Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment. It really is the perfect time for both B2C and…
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JD Wetherspoons has announced its exit from social media. You’re bound to have plenty of questions. Why come off social media? Will it hurt the brand? How about the long-term? Should other brands follow suit? We’re giving you the answers in this Serious Social. As a single-brand operator, the JD Wetherspoons offering is understood by…
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Many of its 44,000 Twitter followers were shocked at yesterday’s announcement that JD Wetherspoon will be closing all of its accounts across all social media platforms. The reasoning behind this bold decision however, remains relatively vague. Wetherspoon’s CEO, Tim Martin, listed a few reasons why he’s calling it quits – one being trolling of…
Read MoreFacebook’s Paid Media proposition is changing. After the data breach, and with GDPR coming up, it’s clear why they’re doing it. But, if you use Facebook for advertising, you’ll want to know what’s changing and how. As a Facebook partner, we’ve got all the finer details. In this week’s Serious Social, we’re bringing you the…
Read MoreIn this week’s Serious Social, we’re updating you on the Instagram changes and the latest on Facebook’s fallout! Shoppable posts. What can they do for you? Online retailers won’t want to miss this – you can tag and link products in your Instagram photos! This is really streamlining the online customer journey. Look, click and…
Read MoreYou’ll wanna jump back onto Twitter when you hear this. Twitter has dramatically changed its ad proposition in the last 18 months and it’s been a great success. For their platform, for our agency, and it can be a success for you too! In this week’s Serious Social we let you in on how…
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