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Category Archives: B2C social media

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  2. Category "B2C social media"
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Snap with a bit more substance using Context cards

  At IF, we’re all about creating a meaningful connection between the Ad products of Social platforms and the marketing strategies of our clients.   Ever since Snapchat went public, it’s been really interesting to see a delay in waiting for them to launch a decent, competitive Ad proposition. The evidence lies in their Q1-Q3…

October 12, 2017
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The online consumption of Sports

  The online consumption of Sports Online sports viewing has been growing significantly and as consumer attention gets scattered across multiple platforms and devices, it is interesting to understand what major marketing players are doing to follow suit. Trends A positive problem? Opportunities arise for advertisers as a need for engaging content online continues to…

July 21, 2017
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Why are brands slowly sinking into social mediocrity?

It’s time we talked about the mediocrity of social media. Brands that are filling the noisy, noisy, world of social with average content for the sake of being social. It’s been an issue that has been creeping up on us for some time, but it is reaching silly proportions now. And as marketers this must…

July 12, 2017
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The role of affluent consumers in influencer marketing

As time spent social networking per day continues to climb (now standing at over two hours), networkers have been presented an ever-expanding choice of content to engage with. Cutting through this noise demands compelling content, and social’s ability to allow brands a way of associating themselves with sought-after lifestyles has opened up a whole new…

June 7, 2017
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Win-win with retargeting

  Reporting back to senior management with low conversion rates can become the bane of one’s life. And then to top it off, you are probably working extremely hard to persuade for more budget towards your social campaigns. It’s 2017, and you shouldn’t have to battle to prove the success rates of your campaigns. If…

April 18, 2017
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Greasing the wheels of social to measure and deliver ROI

Years ago, when immediate future first started, we talked a lot about social being the oil in the engine. The same is still true today. Social works at its best when integrated into marketing machine: amplifying and enhancing performance both within social and across all your marketing and sales activity. Sadly, social media channels are…

April 10, 2017
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Express yourself! Say more with Twitter’s latest tweak

Express yourselves! Say more with Twitter’s latest tweak We can all agree that saying everything we need to within the character limit on Twitter can become quite tedious and at times extremely frustrating! Yet somehow, being the super-species we are, we have adapted and now excelled at this. In 2006, the limit was 160 characters…

April 3, 2017
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Making social metrics a priority

  According to Statista, there are 3.17 billion people online of which, 2.3 billion are active social media users. Yes, you read that right. That figure alone can trigger businesses to invest in social media, with the aim of reaching their target markets. Businesses want to be able to use social marketing strategies to maximise…

March 21, 2017
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Creative & original visuals in your social media strategy to make it POP!  

    It’s safe to say that the use of visual content is going to stick and there is a wealth of data that can be used to support the benefits of this type of content. On average, visuals perform 4.4 x better than text-based content and as social media marketers, we must adapt your…

February 28, 2017
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Strategic Authenticity in your Social Presence- oh the irony!

How many times have you swayed away from social content, thinking, “What pile of absolute fluff?” That’s right- you are todays customer- a well-informed, savvy and socially aware individual who has access to vast sources of data which hold the truths & certainly the untruths of a brand. This could be in the form of…

February 9, 2017
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  • Make 2021 a year of growth for your business on social through loyalty, consumer relationships and a retention stra… https://t.co/7eE4I0xNXv14 hours ago
  • It's time we address the common mistakes brands and marketers are making on social that can easily be avoided. In t… https://t.co/1PG2zmJnvY15 hours ago
  • When it comes to building relationships on social, there are no shortcuts or hacks. You need to invest your time an… https://t.co/aGZIlTtick18 hours ago
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IFtweeter
  • Make 2021 a year of growth for your business on social through loyalty, consumer relationships and a retention stra… https://t.co/7eE4I0xNXv14 hours ago
  • It's time we address the common mistakes brands and marketers are making on social that can easily be avoided. In t… https://t.co/1PG2zmJnvY15 hours ago
  • When it comes to building relationships on social, there are no shortcuts or hacks. You need to invest your time an… https://t.co/aGZIlTtick18 hours ago
About us

Since 2004 we’ve been using social media to deliver value to worldwide clients. Our experience, events, online resources and training are proven to enable you to make better business decisions.

Talk To Us:
  • Address:
    Applemarket House
    17 Union Street
    Kingston upon Thames
    Surrey KT1 1RP
  • Tel:
    +44(0)20 8547 1830
  • Email
    contactkate@immediatefuture.co.uk

Find us on:

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Testimonials
  • Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation  
    Indesit
    Adam Woolf
    Marketing director, Indesit Company
  • IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity. I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.
    Staples-logo
    Ruth Coates
    Cross Channel Marketing Staples Europe
  • I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.
    bmibabylogo
    Katherine Hill
    Head of Communications, bmibaby
  • immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business. This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.
    jd-williams
    Mandy Ward
    Head of Digital Marketing, JD Williams Group
  • At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.
    Hotel-Chocolat
    Chris Bishop
    Online Marketing Manager, Hotel Chocolat
  • 2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.
    Benenden-Health-logo
    Neil Barnes
    Media Relations Manager Benenden Health Care
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