Anyone who’s seen Peanuts knows the football gag. In it, Lucy challenges Charlie Brown to kick a football which she then moves just as he’s about to punt the life out if it. The joke ran yearly from 1951 to 1983 and yet every time Charlie B somehow convinced himself that THIS TIME it was going…
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If you haven’t worked out that the current Facebook hoax is just that – a hoax – then you might wanna take down the scaremongering posts that you shared. Yes, just like the celebrity death rumours that always do the rounds on social media, that 7-year old Facebook hoax is back. The rumour that we…
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From the adorable To the daring From the weird To the wonderful There can be no doubt that the internet loves a good GIF. And that love affair is growing stronger by the day. From 2012 to 2015, Experian Marketing Services reported that searches for GIFs have increased by a factor of nine.…
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It’s true. Reacting to real-time moments with speed and relevancy all begins weeks, if not months ahead of time. No, we don’t employ Mystic Meg, Uri Gellar or the Octupus who famously forecast FIFA World Cup results. What we do employ are smart people who layer creativity and innovation on taxonomy. Your posting plans should…
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There have been massive changes in the Twittersphere this month with the arrival of Twitter’s new block feature wiping out unwanted users and the character count updates. We all thought removing photos and usernames from the Twitter character count was the cherry on top, but recently Twitter announced a new feature adding more value to…
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The numbers for Pinterest couldn’t be more compelling. The platform is now seeing 2 billion searches per month and has over 100 million active users. It serves a whopping 1.5 trillion recommendations annually and over 14 million articles are pinned per day. Add the fact that the most recent Mary Meeker Internet Trends Report shows…
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It’s official – Instagram has shaved, traded its fixie for an Audi A8, suited up and launched Business Tools. Considering the platform has over 200,000 advertisers and upwards of 400 million users, many would say this move was inevitable. Credit Suisse estimates that Instagram’s ad business brought in $370m in the fourth quarter of 2015…
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Many digital marketers that I’ve spoken to recently are not active on Snapchat. Most have given it a go, but either their family and friends weren’t using the app, or their friends and family weren’t sharing the most engaging of content. Both are understandable reasons for not enjoying the experience, but what if current (or…
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We’ve said it before, but nurturing a social media account is a lot like having a baby. They require constant attention in order to thrive and achieve greatness. Take your eyes off the prize and you run the risk of your precious campaign tugging the tablecloth and causing a social calamity. This is especially true…
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I think I may be the only person getting excited about this, but in case you hadn’t heard, Periscope is now allowing users to doodle over their live streams. Officially it’s called “sketching” and is available to iOS users, after a pilot was launched just a month ago. The live stream app, owned by Twitter,…
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