Last Spring, in a bid to increase the number of users, Facebook announced its plans to start letting brands and businesses use its Messenger app to handle customer service issues. Then, having reached over 700 million monthly active users last summer, they went public with their upcoming plans to monetise the app, but not with immediate effect……
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As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other, more diverse opportunities does…
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For many brands using social media to generate sales, the priority list often consists of lead generation, brand awareness, content creation, campaign management and customer service. Whilst all of these can play a major role in creating sales, one important item is missing from that list – online reviews. A recent study by Global Web…
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Many of you might be surprised to read that the seemingly infinite hoard of Facebook users click the iconic “like” button more than 6 billion times a day, driving the relentless social machine that is rapidly absorbing the Internet. This, however, was not enough for Facebook’s chief product officer Chris Cox, who decided last year…
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Facebook is rapidly becoming the all-singing-all-dancing internet within the internet it has been aiming for for years. Here are a few functions Facebook products have that you might not know about: PAGES Pages is one product by Facebook that has constantly updated and added new features in the last year, here are a few of…
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Of all of the consumer tech and social media news coming out of #CES2016 last week, I wasn’t expecting news of a new Twitter ad product to be one of the most talked about. But with its ‘brand enthusiast gallery’ (purely a working title, I hope), Twitter is developing a truly intriguing product that could…
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When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before and 66% of iGen claiming to complete Xmas shopping before…
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And now to hammer home the message (see what I did there?!). Many businesses are still figuring out how to go about exploiting the many benefits of social. The start of a calendar year is usually the time companies discuss needing a social strategy, but are unsure how to go about getting one. Gone…
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As we near the end of 2015 I wanted to avoid a ‘social media trends for 2016’ style blog piece. Of course everyone will be eyes on for what is going to happen over the next 12 months, how the platforms will adapt and technology updates will take place. However, having taken many companies on…
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Tone of voice is no longer simply a case of using your corporate brand tone on social – you now need specific guidelines (or the opposite, depending on your brand!) for social channels. Now, I’m not necessarily talking about the marketing messages, the sales posts or the brand broadcast-style posts that are shared through your…
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