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Category Archives: B2C social media

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  2. Category "B2C social media"
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HM22-Blog-Square

The Like button is dead

Many of you might be surprised to read that the seemingly infinite hoard of Facebook users click the iconic “like” button more than 6 billion times a day, driving the relentless social machine that is rapidly absorbing the Internet. This, however, was not enough for Facebook’s chief product officer Chris Cox, who decided last year…

February 3, 2016
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HM21-Blog-Square

5 Facebook features you should know about

Facebook is rapidly becoming the all-singing-all-dancing internet within the internet it has been aiming for for years. Here are a few functions Facebook products have that you might not know about: PAGES Pages is one product by Facebook that has constantly updated and added new features in the last year, here are a few of…

January 19, 2016
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MK-22-blog-Square

Twitter’s ‘brand enthusiast gallery’ is cause for enthusiasm

Of all of the consumer tech and social media news coming out of #CES2016 last week, I wasn’t expecting news of a new Twitter ad product to be one of the most talked about. But with its ‘brand enthusiast gallery’ (purely a working title, I hope), Twitter is developing a truly intriguing product that could…

January 13, 2016
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OL-16-Blog-Square

5 things businesses need to know about Generation Z

  When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before and 66% of iGen claiming to complete Xmas shopping before…

January 11, 2016
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Nailing your social in 2016

  And now to hammer home the message (see what I did there?!). Many businesses are still figuring out how to go about exploiting the many benefits of social. The start of a calendar year is usually the time companies discuss needing a social strategy, but are unsure how to go about getting one. Gone…

January 5, 2016
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OL-13-Blog-Square

5 things you’re (probably) not doing on social media

As we near the end of 2015 I wanted to avoid a ‘social media trends for 2016’ style blog piece. Of course everyone will be eyes on for what is going to happen over the next 12 months, how the platforms will adapt and technology updates will take place. However, having taken many companies on…

November 23, 2015
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MK17-blog-Square

Social media tone of voice: 6 things you may not have considered

Tone of voice is no longer simply a case of using your corporate brand tone on social – you now need specific guidelines (or the opposite, depending on your brand!) for social channels. Now, I’m not necessarily talking about the marketing messages, the sales posts or the brand broadcast-style posts that are shared through your…

October 22, 2015
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RP06-blog-square

Beyond broadcasting – how TV show Hunted is embracing the social side of Twitter

Are you a fan of Hunted, the Channel 4 fugitive chasing reality tv show? It’s been great, hasn’t it? The mind games, the use of technology, and that thrill of the chase. What’s also been great has been their use of Twitter. The social media platform famed for hosting TV-related conversations has been the perfect…

October 8, 2015
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OL-11-Blog-Square

7 elements to building a brand for the social-age

    Social media levels the playing fields to building a brand in the modern age. The ability to be able to connect with the world at the click of a button means that with the right message/product/offering anyone can build a brand. As an individual, talented musician using YouTube to get yourself heard, as…

October 5, 2015
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How does BBC Worldwide and Universal Music TV drive their digital agendas? (Part Two)

Welcome to part two of our Q & A with two of the industry’s leading digital marketers: Alex Ayling, Head of BBC Worldwide Digital Studios and Nick Moxham, Head of Digital, Universal Music TV. In case you missed part one which focussed on Alex, you can view that here: https://po.st/gfs31 Nick has kindly joined is…

September 30, 2015
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Latest tweets
  • Behaviour, interaction, practices and leadership all attribute to the culture of a company. But just how connected… https://t.co/6tftdFj5h4yesterday
  • Social posts should be accessible for as wide an audience as possible - the average reading age in the UK is only 1… https://t.co/WC340t7sc2yesterday
  • Culture eats social for breakfast. And talking of breakfast… grab a coffee, maybe even a bite to eat, and join… https://t.co/EzFknU6Rqiyesterday
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IFtweeter
  • Behaviour, interaction, practices and leadership all attribute to the culture of a company. But just how connected… https://t.co/6tftdFj5h4yesterday
  • Social posts should be accessible for as wide an audience as possible - the average reading age in the UK is only 1… https://t.co/WC340t7sc2yesterday
  • Culture eats social for breakfast. And talking of breakfast… grab a coffee, maybe even a bite to eat, and join… https://t.co/EzFknU6Rqiyesterday
About us

Since 2004 we’ve been using social media to deliver value to worldwide clients. Our experience, events, online resources and training are proven to enable you to make better business decisions.

Talk To Us:
  • Address:
    Applemarket House
    17 Union Street
    Kingston upon Thames
    Surrey KT1 1RP
  • Tel:
    +44(0)20 8547 1830
  • Email
    contactkate@immediatefuture.co.uk

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Testimonials
  • Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation  
    Indesit
    Adam Woolf
    Marketing director, Indesit Company
  • IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity. I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.
    Staples-logo
    Ruth Coates
    Cross Channel Marketing Staples Europe
  • I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.
    bmibabylogo
    Katherine Hill
    Head of Communications, bmibaby
  • immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business. This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.
    jd-williams
    Mandy Ward
    Head of Digital Marketing, JD Williams Group
  • At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.
    Hotel-Chocolat
    Chris Bishop
    Online Marketing Manager, Hotel Chocolat
  • 2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.
    Benenden-Health-logo
    Neil Barnes
    Media Relations Manager Benenden Health Care
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