Sometimes social gets a bad rep. This is due to the lingering hangover our industry is still suffering from the bad old days of “social rockstars”, “ninjas” and “gurus” who sold vanity metrics at a premium and contributed very little to actual business objectives. The reality is that, though they might go by different job titles,…
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Chasing vanity metrics such as likes and followers is pointless (given most of the algorithms on social don’t favour organic posts). But losing followers is still bad. It’s a sign that maybe you’re turning people off your brand. Take a deep dive into your losses and you’ll uncover insight that informs your content strategy, your…
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The quality of Periscope’s live streams is about to skyrocket thanks to the launch of Periscope Producer. It’s a bold leap forward for the Twitter-owned live-streaming platform which, until now, broadcast content exclusively shot on mobile devices. Periscope Producer allows content creators to stream highly polished video content from an impressive selection of sources that…
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It’s no secret that Mark Zuckerberg is trying his hardest to tap into developing world markets. In 2015 Mark hosted a town hall, with Indian Prime Minister Narendra Modi to talk about Facebook’s ‘Internet.org’ program now named Free Basics. A year on from that meeting and India regulators banned the Free Basics service based…
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Social media is meant to be all about the one-to-one conversations. Yet the large reach of many social networks often sits counter to this philosophy. The truth is that brands may well want to be part of the conversation, but the temptation to target reach numbers is too overwhelming. After all, mass marketing has scale.…
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According to Campaign Live, a fifth of top brands’ social media accounts are ‘fraudulent’. It seems many household brands are plagued with promotion spams, impersonators, phishing profiles, trademark violations, hacked accounts and counterfeit profiles. Ouch! And this number is on the rise. Sadly, the fakers are making money, so they are not going to go…
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Back in the days before the internet, the main stay of audience insight beyond surveys was the focus group. A gathering of relevant demographics in order to get feedback on products, adverts etc. Now we have social data and insight. A magnificent cauldron of opinions, views, trends and sometimes plain weirdness. Sifted through monitoring tools,…
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Following hot on the heels of Twitter’s announcement that the platform was introducing #Stickers as “…a fun new way to add creativity to your photos and connect them to the world on Twitter”, the platform has now invited brands to join the party with “Promoted Stickers”. For the record, we called it in a previous…
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It’s no secret that Facebook is killing it when it comes to the roll-out and monetisation of video on its platform. The platform’s second quarter earnings, which were published last month, revealed that more than 1.1 billion people are currently using the platform each day and ad revenues have soared by nearly…
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Anyone who’s seen Peanuts knows the football gag. In it, Lucy challenges Charlie Brown to kick a football which she then moves just as he’s about to punt the life out if it. The joke ran yearly from 1951 to 1983 and yet every time Charlie B somehow convinced himself that THIS TIME it was going…
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