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O2’s Rachel Kneen shares content ROI insights

On 22nd of October, we welcomed back Rachel Kneen, O2’s social media manager, to our monthly Speakeasy to speak about the importance of content. Rachel has been working in social since 2009 – to put that into context, at that time, people spent more time on average on Myspace than they did on Facebook! Rachel…

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Facebook hopes to hear the Signal through the noise

Whether you are a budding blogger, a professional journalist, or just trying to ramp up your brand’s content portfolio, Facebook’s latest content offering could prove a useful app with which to familiarise yourself. For years, tabloid newspapers and radio stations have been citing celebrity comments prised from verified Twitter handles. Facebook has been left behind…

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Thought leaders and Bloggers of the World Unite!

When people think of paid advertising in social media they usually think of platforms like Twitter, Facebook or LinkedIn. Nothing wrong with that. They have hundreds of millions of users. But how about blog sites? Already blog sites offer thought-provoking and eye-catching content, and the likes of leading blog site WordPress offer advertising on hosted…

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Cashtags in a bit of a hash?

Anyone who uses Twitter will know there are several keystrokes that can spice up the reading experience, and most importantly, add value. Handles (@) identify individuals or their companies on the micro-blogging site, and hashtags (#) provide a topical marker or context, allowing readers to discover more content on a subject that interests them, while…

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Measuring website content performance for success

What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need to ask yourself, “What do…

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Empower your workforce and stay ahead of the social media curve

Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these continuous developments. However, the life of a…

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When does social become anti-social?

Being in the business of social media, we like to believe that it helps bring people together, incites communication and debate amongst large groups of people, and simplifies access to that communication. These remain true, and can be backed up with a plethora of hair-raising facts and figures like 71% of online adults use Facebook.…

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Top tips for writing blogs

So you’re writing a blog, but where do you start? At Immediate Future we blog professionally for clients and ourselves, but sometimes even we as “experts” get writer’s block. A good place to start is with the audience – what do you think they want to read? It’s simple marketing and psychology; in fact we…

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