Forest-Blog-Square

The Curation Economy – Abundance to Poignancy

  As digital content marketers we are in the throes of two concurrent data revolutions. That of Big Data and secondly, the contextualization of big data. You won’t win customers with Data solely – but when you use that data to contextualize your content you will. What does that mean – it signifies that we…

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my blog – politics feature image

Social media activating political progress

Social media has changed the way we communicate and engage with politics, igniting grassroots activism, clearly demonstrated in the lead up to last night’s no vote, in the Scottish Independence Referendum. With so many taking to social media to share their 2 cents, it became an open forum for the nation and a reliable indicator…

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bike

Pure Blogging – 4 new blogging platforms for 2014

There are now countless blogging platforms on the web that specialise in a multitude of great features but which of these features do we actually need? Some of the most innovative new blog platforms strip away the list of add-ons and focus on the basics. Now, more than ever before, they are getting it right…

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tumblr

Is Tumblr mature enough for advertising?

The simple and versatile platform that combines a coherent interface with simple functionality. With an endless variety of customisable templates the platform has been a vast canvas for the more visually driven blogger to be truly creative.  At face value Tumblr has the reputation of being mostly populated with junk gifs and recycled ‘memes’. Scratch…

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flood

Fashionista provides #FLOODSUPPORT to victims

Fashion House Temperley London is helping raise funds for the Somerset flood victims. The fashion house has created a dedicated web page to educate people around the terrible flooding in Somerset and the West Country, helping raise awareness of the crisis which is close to Alice Temperley’s heart. The internationally acclaimed designer has family living…

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recruiter

Being a recruiter, means being a marketer

To be an excellent recruiter, you must be an excellent marketer. Although the stereotypes in personal attributes to these two careers seem poles apart, the link between them is getting stronger. It is no longer about job boards or who you know (although that does play a part). It is about intelligently sourcing candidates, being…

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