If you need some practical tips about community engagement on social, you’ve come to the right place! Audiences, whether in B2B or B2C are very unforgiving when it comes to how brands engage with them – more than ever, we want brands to be fast, human, clear and…

It’s a fact! Studies show that most consumers expect a sharp response from brands on social media, and with an increasingly large number of users turning to social to complain and review, it’s crucial brands get their customer service bang on the money! On Twitter, the average user won’t…

Chatbots are gradually climbing the ladder of popularity, providing brands with huge potential. Wondering what chatbots can do? Brands have the opportunity to have millions of simultaneous one-on-one conversations with fans without damaging the user experience. The masters of storytelling, Disney, Universal and Lionsgate are all proof that content and…